What Synup Does

Synup is a completely white-labeled online reputation management solution (ORM) for agencies, partners, and resellers. It enables you to offer self-serve reputation management solutions to your clients without having to develop and maintain a tech-heavy resource and platform in-house. So, you can focus on your core business while providing your clients with a powerful and customizable reputation management platform under your own brand.

Key Features

🏆White-label Review Management: Synup allows agencies and resellers to offer reputation management services to their clients under their own brand. This includes features like review monitoring, review response management, review generation campaigns, and review analytics.

🏆Review Generation & Surveys: You can run SMS & Email review generation campaigns to keep new reviews coming in. Synup also helps you create custom landing pages to collect feedback from customers. You can set rating thresholds and direct all positive feedback into reviews on your business listings.

🏆CRM and POS Integrations: If you want to fully automate your review generation process, you can integrate Synup with 100+ CRMs and your POS system to start review generation campaigns every time you have a new customer. 

🏆Review Marketing: You can utilize Synup's review marketing tools to help your clients leverage positive reviews for marketing purposes. This includes services like displaying review widgets on websites, and integrating reviews across your platform.

🏆White-Label Dashboard: Synup offers a fully branded dashboard that agencies and resellers can customize with their own branding, allowing them to provide a seamless experience to their clients while maintaining their brand identity.

🏆White-label Reporting and Analytics: Synup provides detailed reporting and analytics on review performance, sentiment analysis, and the impact of your reputation management efforts for clients and users. Agencies and resellers can access these insights through the white-label dashboard and share them with their clients.

🏆Integrations: Synup offers integrations with various popular platforms, such as Google Business Profile, Facebook, and industry-specific review sites. This allows you to streamline your client's reputation management efforts across multiple channels.

🏆Dedicated Support: Our support team is readily available to help you set up and make the best use of your platform. The team is not only specialized in platform-related issues but also holds deep expertise in local search and marketing. So, you can drive measurable results for your clients.

⭐Everything managed for you and your clients

Want more bandwidth to focus on growing your business? We can take a lot off your plate with our managed services offering. Synup helps you take care of your client’s reputation management and local presence by handling key marketing activities for you and your clients – right from listings to reputation management.

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Moreover, our white-label solution extends beyond just reputation management to social media management and local SEO. By integrating these complementary services into a single platform, you can provide your clients with optimal visibility and engagement across various online channels.

What Vendasta Does

Vendasta provides a suite of digital solutions, including a reputation management tool, through its white-label services. They offer a range of features available for reselling, including review management and responses. Vendasta operates more or less like a marketplace for resellers, which sometimes can add complexity to their product for small businesses.

Source: Capterra

Key Features

• Manage all client reviews in one place across numerous review sites.
• Easily monitor reviews, gain insights, and respond using AI tools.
• Scale your ability to quickly respond to reviews, request more reviews, and increase positive reviews.
• Build a positive online reputation for clients to improve their local search rankings.
• Show clients how they compare to competitors with detailed reporting.

Pricing

Offers custom pricing per location per month

Pros

✅Customers like that support is readily available

✅The platform offers good internal resources and learning opportunities to resellers

✅The platform has a variety of products available for reselling

Cons

❌Some of the features available are glitchy which may hamper client experience

❌Although the service offerings are extensive, customers complain of poor speed

❌Vendasta’s pricing can be a little on the higher end, hence eating into the margins, especially for small-mid resellers who are just starting

What GatherUp Does

GatherUp is a white-label reputation management solution built specifically for online marketing and SEO agencies. Their platform is designed to empower agencies with tools to manage their clients' online reputations, acquire new reviews, and deliver good customer experiences.

Source: G2

Key Features

• Option to craft personalized responses to your client’s reviews with AI assistance.
• Generates simple reports for your clients using AI-powered reputation analytics.
• Generates third-party reviews on Google, Facebook, and other platforms.
• Reporting features to showcase the impact of reputation management efforts.
• Personalized SMS marketing campaigns to target customers who love your clients based on reviews and feedback.
• White-label platform with customizable branding options.
• Reputation Scorecard to measure client performance against local competitors.

Pricing

Starts at $99 per month per location for brands. Agency/whitelabel pricing is custom

Pros

✅It is simple and intuitive to use

✅Customer service is helpful and quick to respond

Cons

❌The tool setup can be slow and takes a long time, according to some customers

❌The platform can be expensive for the services they offer, especially for multiple locations

❌Integrations with certain platforms and review sites can be limited

What SOCi Does

SOCi's white-label reputation management service allows agencies and resellers to offer many reputation management and local search services. This includes review monitoring across multiple platforms, review response management, review generation campaigns, and reputation analytics as well.  

With SOCi's white-label reputation management service, agencies and resellers can unlock new revenue streams, expand their total addressable market, and position themselves as market leaders. By offering a comprehensive and scalable solution, they can cater to businesses of all sizes, from single-location enterprises to multi-location corporations, ensuring their clients' success in the digital landscape

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Source: Capterra

Key Features

• SOCi aggregates reviews from 20+ online platforms, such as Google, Facebook, Yelp, and industry-specific review sites.
• Has option for GPT-4 powered review responses with certain criteria.
• Lets you identify emerging sentiment trends from reviews for your clients’ business
• Integrated reporting functionalities for resellers and agency partners
• Has a scalable workflow for user management and access

Pricing

Offers custom pricing reseller partners

Pros

✅Customer support is proactive and responsive

✅The platform makes it easy to manage 

Cons

❌Platform has complex usage and customers don’t find it intuitive enough

❌The integrations are limited and does not cover all review sites comprehensively

❌Support for partners may be limited and learning curve is steep

What Yext Does

Yext offers a reseller program that allows agencies and resellers to provide reputation management services to their clients under their own brand. The program is designed to enable resellers to generate new revenue streams by incorporating Yext's reputation management platform into their service offerings.

The program includes features for listings management, review monitoring across various sites, review response tools, review generation campaigns, and analytics reporting on a brand's overall online presence and reputation.

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Source: G2

Key Features

• Helps your clients monitor, filter, and label all reviews from different platforms centrally
• Offers AI-automated review response options for clients
• Allows clients to send review requests to end customers
• Offers training and resources for reseller partners to be successful
• API connectors to integrate with different platforms seamlessly

Pricing

$48 per location per month for brands. Custom pricing for resellers.

Pros

✅The platform does well on ease of usage and has templatized processes

✅The tool offers quick submission and many automated workflows

✅Analytics and reporting is also pretty much streamlined

Cons

❌The platform can be very pricey, especially for partners who are just starting and need cost-effective solutions

❌Customers feel support is very slow and inept given Yext’s massive operations

❌Their reports contain icons and branding that are unique to Yext (and pretty identifiable), which means your clients can easily identify Yext as the underlying platform. This visibility raises the risk of clients potentially bypassing your agency and engaging directly with Yext, undermining the white-label approach you aim to provide.

What ReviewTrackers Does

ReviewTrackers is an online reputation management platform with white label offering for resellers. They are niche in reputation management and can help clients manage the end-to-end process of monitoring, responding to, and leveraging customer reviews from different platforms.

Source: G2

Key Features

• Clients can monitor reviews from multiple platforms in one place
• Their platform provides customizable response templates to craft appropriate replies, whether addressing positive feedback or addressing concerns raised in negative reviews.
• Also offer collaboration tools that allow team members to work together on review responses
• For resellers and agency partners, offers tools to keep tabs on client success and visualize account behaviour
• Has custom training and reseller enablement resources

Pricing

Custom tiered pricing for resellers and partners

Pros

✅Analytics and visualization is done well on the platform, looks appealing to the end customers

✅Offers tools and resources for resellers to capture more leads

Cons

❌Some customers believe pricing is too high, may be hard to negotiate for resellers

❌Customers not able to reply to reviews on certain sites like TripAdvisor

❌Platform cache is a major issue and causes delays in syncing reviews. It can detrimental if negative reviews need urgent intervention

What Grade.us Does

Grade.us offers white label reputation management solutions to agencies as well as independent resellers. The platform incorporates a wide range of review sites, including industry-specific platforms like Healthgrades, TripAdvisor, Zillow, and Avvo.

 Source: Capterra

Key Features

• Has a suite of ORM features: review management, monitoring, responses, listings management, and more.
• Highly-customizable dashboard and the platform is mobile-ready
• Offers a simple ROI calculator for resellers to check their margins
• In-depth reporting and analytics on your clients' review performance, reputation metrics, and the impact of your review management efforts

Pricing

$40 per seat per month for up to 10 seats. $25 per seat per month for 10-100 seats. Premium white label is extra at $440 per year.

Pros

✅End customers like that the platform is simple and easy to use

✅Partners like the customization and flexibility offered by the tool

Cons

❌Customer support is not available at convenient hours for global customers

❌Platform is expensive for the features they offer and payment terms are not transparent

❌Analytics and tracking capabilities are not up to the mark

❌Customization is limited for review request campaigns

What Merchynt Does

Merchynt enables you to offer a full-suite of reputation management services to your clients, all white-labeled, to foster seamless integration. Merchynt's white-label offering includes both listings management and review management capabilities, providing a unified and customizable dashboard.

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Source: Slashdot

Key Features

• Partners can create, update, and manage their clients' business listings across various online directories, search engines, and platforms from a centralized location.
• Offers the flexibility to manage their clients' listings and reviews themselves or grant clients direct access to the customized portal
• Clients can acquire more reviews on Google Maps and other popular search platforms. 
• Partners can leverage SMS, QR codes, and email campaigns to streamline the review generation process.
• Provides partners with access to a Partner Hub, which includes marketing materials, sales scripts, promotional videos, and other resources to accelerate sales and promotion efforts.

Pricing

Offers a free trial, with custom pricing (approx $60 per month)

Pros

✅Reseller-focused customer support

✅They have a host of resources and tools for marketers to utilize

Cons

❌Little to no authentic first-hand information available online from customers

❌Don’t have AI-automation capability for review management and responses

❌Analytics and reporting are limited, so no authentic insights into customer experience

What EmbedMyReviews Does

It’s a fairly new platform in the space that offers agency-specific white label reputation management services. It focuses on simplifying review management for clients under your brand. 

Source: G2

Key Features

• Aggregates reviews from major review sites, clients have option to manage and respond to reviews in one place
• Customizable branding options (like logos, favicons, and themes) and se of your own branded domain
• Integration of third-party scripts. 
• They support Stripe for payments, allow the creation of custom subscription plans, and offer free trials.
• Allows for the use of your own Email/SMS service for review campaigns

Pricing

Starts at $99 per month for resellers and agencies

Pros

✅The team pays special emphasis on good UI and UX

✅It’s a smaller team so support is more proactive and personal

✅Very agency-focused and offers additional support like payments for small businesses

Cons

❌The platform is expensive for the limited features the offer, reselling can be harder to clients in this industry who are used to feature-heavy products and integration with other tools

❌Review sites are limited and fewer additional features for review management

❌Scaling to new capabilities and clientele can be difficult

What Reviewinc Does

ReviewInc presents itself as a white-label reputation management platform designed specifically for marketing agencies and resellers. It offers review monitoring, generation, and management services to end customers that you can resell.

Source: G2

Key Features

• Provides location-specific grading and reporting tools that gather a client's reviews and rankings into an interactive report.
• Partners have the ability to match the platform's colors to their agency's branding by default, while also allowing individual clients to override the look and feel to maintain their existing brand identity.
• Includes an admin portal that provides reports for all accounts, instant logins, customer setup, and access control.
• Partners can emb;;ed the entire customer portal into their existing systems or leverage single sign-on (SSO) functionality.

Pricing

Offers custom prices for resellers

Pros

✅The platform is designed to be fast and optimized for mobile devices

✅Partners like the deep customization options available for their clients

Cons

❌The interface isn’t user-friendly

❌Their analytics capabilities can be improved

❌Does not offer AI automation to simplify the process of responding to reviews for customers

❌Review management features and integrations and very limited

What Reviewgrower Does

Reviewgrower is a white label review and reputation management tool that can be white labeled by agencies or resellers. Agency partners can use the tool for their clients or also resell it to other agencies or partners for an additional revenue stream.

Source: Reviewgrower.com

Key Features

• Helps generate reviews across multiple platforms
• Helps monitor reviews with capabilities to filter by location, source, timeline, and ratings
• Offers a completely white label dashboard for agencies to brand and resell
• Offers a scalable and customizable infrastructure

Pricing

$199 per month for agencies for up to 20 locations. $10 per additional location.

Pros

✅The platform is developing fast and they incorporate feedback well

✅They have a negative feedback manager

✅Offers embeddable widgets for sharing reviews

Cons

❌Platform is very expensive, especially for businesses with multiple locations

❌Doesn’t offer bulk response options for reviews

❌Growing platform so longer development times for certain features

What Reputology Does

Reputology is complete reputation and customer feedback management platform that offers a white label solution to agencies. It has been integrated with the Grade.us brand itself to provide an extensive suite of services for feedback management.

Source: Grade.us

Key Features

• Helps collect and monitor customer feedback from 100+ platforms
• Sends automated email and summary reports to team members
• Analyzes reviews automatically to track important metrics
• Lets you track your team’s response to reviews
• Offers basic whitelabel services along with a premium whitelabel topup

Pricing

$40 per seat per month for up to 10 seats. $25 per seat per month for 10-100 seats. Premium white label is extra at $440 per year.

Pros

✅Offers robust analytics into reviews as well as team performance

✅Has a client center to oversee all clients for agencies

Cons

❌Platform is costly and premium white label is an extra cost for resellers

❌Doesn’t offer AI-generated responses

What Flyte360 Does

Reputology is complete reputation and customer feedback management platform that offers a white label solution to agencies. It comes under the Grade.us brand itself to provide an extensive suite of services for feedback management.

Source: Flyte360.com

Key Features

• Has an agency dashboard to manage multiple accounts
• Supports 150+ review and rating platforms with real-time updates
• Offers option to respond to reviews on Google and Facebook
• Has review request campaigns to generate new reviews
• Offers widgets for social proof

Pricing

$35 per location per month

Pros

✅No small-print, hidden costs associated with white labeling

✅Starts charging once an account is active for at least 28 days

✅Helps generate competitive insights for clients’ competitor brands

Cons

❌Responses only limited to Google and Facebook profiles

❌No AI-generated responses

What Reviewshake Does

Reviewshake is an online review management tool which also offers white label reputation management to agencies. They offer a central hub where you can manage all your accounts and offer fully branded services to your clients.

Source: Reviewshake.com

Key Features

• Dashboard monitors reviews from 70+ sites
• Runs email and SMS drip campaigns to generate new reviews for clients
• Creates review acquisition landing pages and funnels to automate the review-gen process
• Offers review widgets and schema markups for easy sharing of reviews
• Offers basic whitelabel services along with a premium whitelabel topup

Pricing

$40 per seat per month for up to 10 seats. $25 per seat per month for 10-100 seats. Premium white label is extra at $440 per year.

Pros

✅Customer service is proactive with issues. There’s a private feedback feature for business owners

✅Site is user-friendly and easy to navigate for customers

Cons

❌Offers limited personalization in review acquisition campaigns

❌Has no option for AI-generated responses

What Rizereviews Does

It is an all-around reputation management tool that offers white label services through its in-house team of marketing specialists and experts. They help agencies drive better results for their clients by managing reputation management on their behalf.

Source: YouTube

Key Features

• Offers fully managed reputation management services for agency’s clients
• Has a customizable dashboard for keeping track of all reviews in one place
• They build on-demand widgets for requesting new reviews
• Has text and email campaign option for collecting new reviews

Pricing

Custom pricing

Pros

✅Managed services option takes the hassle away from your agency operations

✅Does not require a long-term contract or commitment

Cons

❌Platform is very limited in features for reputation management

❌No automated response processes or AI integration, relies on manual responses as a service

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