What Synup Does

Synup helps you take end-to-end control of your Google Business Profile. You can easily sync your Google profile data with Synup in a few clicks. The tool allows you to update information across all your locations, manage reviews, create and update content (photos/videos/menus, etc), and even run personalized campaigns to drive more business through your Google business profile.

Key Features

With Synup's powerful array of integrated tools for Google profile management, you get everything you need to get found, build consumer trust, and ultimately get chosen as the go-to business.

‍

🏆Listings Management Suite: Why stop at Google business profile when Synup centralizes the creation, optimization, syncing, and publishing of your business profiles across Google, Facebook, Bing, Apple Maps, Yelp, Tripadvisor, and 60+ other directories – all automated.

🏆Voice Search Optimization: As voice assistants like Google Assistant and Alexa become gateways for local business discovery, Synup helps you optimize location data, FAQ content, reviews, and more on your Google profile.

🏆Automated Listing Workflows: Through Synup's customizable "Flows" functionality, you can visually build out complex, conditional workflows for updating Google profile information, review management campaigns, local content deployment, and much more.

🏆Personalized Campaigns: Set event and weather based trigger campaigns to promote your products/services through GBP right when your customers are most likely to take action. Is it raining? Our automatically run a hot chocolate promo on your profile!

🏆Reputation & Review Management: From a unified dashboard, Synup enables review monitoring, bulk response capabilities with sentiment analysis, and even first-party review generation campaigns.  

🏆Centralized Performance Analytics: Visualize all your Google profile analytics and local marketing performance data in robust dashboards for strategic insights and demonstrating ROI impact.

🏆Complete Whitelabel Google business profile management for agencies and resellers who want to handle their clients’ Google business profiles.

🏆You can opt for managed services if you want us to set all your listings up for you and actively take care of your google business profiles.

‍

Benefits of Synup’s GBP management solution

Synup's comprehensive solution saves valuable time and ensures consistency in your online presence.

Boosted Voice Search Discoverability

As voice assistants gain popularity for local business searches, Synup helps optimize your Google Business Profile content like location data, FAQs, and reviews to increase visibility on voice search platforms like Google Assistant and Alexa. This expands your potential customer reach.

Streamlined Listing Workflow Automation

Synup's customizable "Flows" functionality allows you to visually build out complex, conditional workflows to automate updates to your Google profile, review management campaigns, local content deployment, and more. This automation streamlines processes and reduces manual effort.

Personalized, Timely Promotional Campaigns

Run Synup's event and weather-based trigger campaigns to strategically promote your products or services on your Google Business Profile when customers are most likely to take action.

Robust Reputation and Review Management

From a unified dashboard, Synup enables review monitoring, bulk response capabilities with sentiment analysis, and first-party review generation campaigns. This helps you consistently improve star ratings and online reputation.

Data-Driven Performance Optimization

Gain strategic insights through robust dashboards. This empowers data-driven decisions to optimize campaigns and demonstrate the ROI impact to stakeholders and teams. 

White-Label Option

Agencies and resellers can take advantage of Synup's complete white-label Google Business Profile management solution to provide branded services to clients and get more control.

How to get started with Synup

With Synup's all-encompassing feature set, you have all the tools required to ensure your business listings are fully optimized, actively managed, and highly visible to your target local audience across both traditional and emerging search modes.

‍

Sign up for a demo and account setup. Once your dashboard is set up, you can connect your Google profile with Synup in just a few clicks. Simply head to the top navigation bar > “Listings” > “Business Listings” > “Add a Location”.

Fill out your location details and GMB attributes. You can also choose to add multiple locations using the CSV upload option.

What GMB Briefcase Does

It’s a new tool but has a lot of exciting features that can be utilized to set up a good Google business profile. It offers multi-location support so you can manage listings for a number of Google business profiles.

Key Features

• Organizes all your google profile listings
• Updates all listings from a single dashboard
• Tracks geo rank and overall performance of Google business profile
• Has capabilities for collecting, managing and responding to Google reviews
• Manage Q&A section for your google profile

Pricing

Has tiered pricing, starting at $99 per month for up to 40 GBP listings

Pros

✅Tool offers all major capabilities for managing GBP

✅Has GMB chatbot to manage customer conversations

✅Agency-support for multi-client management

Cons

❌Platform is limited to Google and integrations

❌It’s pricey for the features and services offered

❌Doesn’t offer AI-powered post automation and content ideas

What Birdeye Does

Birdeye is a local search marketing platform that helps you manage your Google business profile as well. They mainly cater to multi-outlet brands and small businesses who want to take better control of their listings online. They’re also a certified Google partner.

Key Features

• Helps you set up your Google business profile for different locations
• Find and fix any business information gap or inaccuracy
• Manage, update and publish business information (hours, address, services, etc) from one place
• Optimize your profile for improved search visibility
• Manage reviews and engage in conversations with customers
• Update relevant offers and announcements using Google posts
• AI-powered content distribution for google profile

Pricing

$299 per month per location

Pros

✅Platform is very quick and easy to understand

✅Easy to collaborate with your team to manage your profiles (they can pick up tasks where you left off)

✅Customer support is very responsive

Cons

❌Managing customer data upload is a challenge as there’s no POS integration

❌The platform is too expensive according to customers

❌Responses to feature update requests are a little slow as per some customers

‍

What SEMrush Does

SEMrush is a big player in the SEO SaaS industry and its listing management capabilities also don’t fall short. The platform has very intelligent workflows and reporting capabilities that can offer you great insight into your Google business profile. 

Key Features

• Update and manage your Google profile with key details like locations, descriptions, hours, categories, services, and more.
• Manage all your google reviews from one dashboard
• Create and schedule posts on GBP (a feature offered by a separate tool from SEMrush - Social Media Toolkit)
• Connect your social handles to Google business profile
• Track rankings for local keywords (by different zip codes)
• Identify and fix any issues with your GBP account. Audit your GBP account for issues or errors and learn how to fix them
• Competitive analysis for local search to see how your competitors are doing

Pricing

Basic location plan starts at $20 per month for Google Business Profile management

Pros

✅In-depth analytics and well-integrated with other SEO tools

✅The features are comprehensive and cover a vast range of needs you might have for marketing

Cons

❌The tool can be very overwhelming to start with at first

❌Pricing can be a bit of turn-off for small businesses and individual marketers

❌There’s a big learning curve with the platform

What Yext Does

Yext is a local search platform that helps you manage multiple listings across major discovery platforms, one of which is Google. It is a reliable platform in terms of tech and has a host of features that can help you fully optimize your platform. Since it’s quite big in terms of operations, support can be a little slow and hard to get to.

Key Features

• Manage all business information accurately in your google business profiles
• Add media, menu showcases, social posts, and other media to your profile
• Add different services, categories, and differentiators to your google business profile to let customers know what all they can expect from your business
• Monitor and respond to all questions on your profile
• Monitor, respond to, and manage reviews to your google profile listings
• Monitor your listing for any inaccuracies and updates needed
• Get comprehensive reporting on key GBP metrics like profile views, website visits, etc

Pricing

$48 per location per month

Pros

✅Platform works very smoothly with minimum bugs and handholding required

✅Customers like the UI of the tool

Cons

❌Scale of operations make it hard to get personalized support

❌May be pricey for managing a single publisher like Google alone

❌The onboarding and training process of the product needs improvement

What dbaPlatform Does

dbaPlatform is a software that allows businesses to efficiently manage and schedule posts for their Google Business Profiles across multiple locations. It provides an intuitive interface and automated tools to streamline post management at scale. They also have a managed services offering in case you want to outsource the process

‍

Key Features

• Schedule Google posts in advance for days, weeks, or months into the future across over 200 time zones
• Centralized dashboard to manage post content for all business locations
• Use location tags and store codes to organize posts by state, country, region etc.
• Dynamically embed location-specific details into post templates for local relevance
• Track performance metrics like views, clicks, UTM data to optimize strategy
• Pre-built templates for different post types like Events, Offers, Product updates
• Bulk update or delete posts across thousands of locations simultaneously
• Customizable UTM builder to track campaigns per location

Pricing

They offer a custom pricing

Pros

✅Customers like that it’s easy to navigate and implementation is also simple

✅Customer support is great

✅Post analytics capabilities are really helpful and accurate (with UTM tracking)

Cons

❌Customers have had a few issues with incorrect information, but it was resolved quickly

❌Network of publishers is limited

❌Platform only supports content distribution on GBP, doesn’t have other features like reviews, campaigns, etc

What Brightlocal Does

Brightlocal offers a host of services for local listings management, including Google Business Profile management. It’s not an entirely self-run platform; you will get a Done-for-you solution for your GBP listing setup and management. They have a GBP post scheduler tool that helps you manage the google profile actively and share content. 

Key Features

• Build your google business profile listing with option to submit to other directories
• Sync existing profile and fix any NAP errors in your existing listing
• Remove any duplicate profiles or listings you might have
• A GBP scheduling tool that helps you generate and share google posts with the help of AI
• A GBP audit tool that scans your existing profile and gives you suggestions on optimization

Pricing

Starts at $49 per month (additional cost for any updates and reviews management)

Pros

✅Customer support is very proactive, efficient, and responsive

✅Local rank tracking is a strong capability

Cons

❌Pricing can be complex and every little feature may have add-on pricing since it’s not a one-suite tool

❌You don’t have a self-service level control over the process

❌Most of the platform is manual with little automation support

What OneUp Does

OneUp is a social media posting tool that also helps businesses manage their Google Business Profiles. It provides scheduling and content creation capabilities specifically for posting updates to Google Business listings.

Key Features

• Schedule "What's New", "Event", and "Offer" posts to Google Business Profiles
• Post to one or multiple Google locations simultaneously  
• Add images, links, and Call-To-Action buttons to Google posts
• Upload images directly to the Photos section of your GBP
• Reply directly to Google reviews from within OneUp
• Schedule posts to repeat automatically, even for Events and Offers
• Utilize AI post writing to generate google post captions with a prompt
• Preview how your posts will appear on GBP before publishing
• Option to dynamically insert unique location URLs into CTA buttons and posts
• Review reply suggestions in the same language as the original review

Pricing

$60 per month

Pros

✅Customers can schedule recurring posts for their social profile

✅Easy to use interface and AI support to generate content for GBP

Cons

❌Limited features with respect to local search optimization

❌Reporting is a major shortcoming as it’s not built-in the platform. You have to opt for it as a separate service.

❌Limited to just Google posts so if you’re using other directories, you’ll have to pick more than one tool

❌If you’re only using it for Google business profile, it’s an expensive tool for the features it provides.

What Localo Does

Localo is a niche tool built specifically to manage Google Business Profile. It offers features to help businesses improve their visibility in local search results and attract more customers. Localo aims to provide an all-in-one solution for businesses to optimize their local presence, monitor local rankings, leverage AI for marketing tasks, and protect their critical google business listing information.

Key Features

• Get personalized step-by-step tips to enhance your GBP for better local search visibility
• Monitor your business listing's ranking positions in local search across search engines
• Utilize AI to efficiently write Google posts, respond to reviews, and update business details 
• Automate review response workflows for improved customer relations
• Safeguard your google business listing from unauthorized changes by competitors
• Publish informative Google posts directly from Localo or schedule for optimized timing
• Track key metrics like profile views, customer interactions to analyze local search performance
• Generate a website powered by Localo AI using content from your Google business profile

Pricing

$29 per month per location

Pros

✅Map view gives a great visualization of how you’re doing in local search

✅Weekly tips to improve local search rankings

✅Has a competitor view to track competitor rankings and performance

Cons

❌Limited to Google business profiles and doesn’t have integrations with other publishers

❌No review acquisition campaigns to get more reviews, which have major impact on rankings

What GMB Spy Does

It’s not a full-scale management tool, but a good niche tool to optimize your Google Business Profile. GMBspy is a Chrome extension that allows businesses to easily view and analyze the categories assigned to any google listing or the top ranking listings for a local search query. Properly optimizing GBP categories is a key ranking factor that feeds Google's knowledge graph.

‍

Key Features

• View current categories for any selected GBP listing with a single click
• Identify common GBP categories among the top 20 search results in Google Maps or Google Local Finder
• Audit your own GBP categories against competitors to understand ranking factors
• Download a CSV file containing business names, primary and secondary categories for top 20 rankings
• Supports research for businesses across industries like car dealers, pizza parlors, retailers, national brands etc.
• Reveals why certain GBP listings may outrank others based on category optimization
• Simple Chrome extension to automate the process of "spying" on competitor category data

Pricing

Free

Pros

✅Small, handy tool that can be used as an added feature to any existing software

✅Simple and easy to use

Cons

❌Only has category optimization feature

❌Chrome extension so no ongoing support for bugs or glitches

What Whitespark Does

Whitespark, a local seo platform, has launched a beta version of a new tool called “Local Platform”. This new tool is a complete Google Business profile management tool. It provides monitoring, editing capabilities and even a website builder, all focused on optimizing local business data.

Key Features

• Get notified whenever something changes on your GBP listings via email alerts or digestible reports  
• Reject unwanted Google updates to your listings with a single click revert
• Manage info across all GBP listings from one convenient dashboard 
• Bulk edit hours, descriptions, categories, services and more for multiple locations
• Quickly find and add relevant service offerings to listings 
• Launch a new website pre-populated with your GBP data in just a few clicks
• Newly generated websites are search engine-optimized

Pricing

$1 per location per month billed annually. Review management priced separately at $79 per location per month.

Pros

✅Option to keep a full record of all changes made to your profiles over time

✅Simple and affordable if you just want to create and optimize listings

Cons

❌Doesn’t support a few content fields like photos, attributes, and special hours. 

❌Review management feature is a separate tool which customers have to pay extra for

❌No feature for google posts or updates

What Recurpost Does

RecurPost is a social media management platform that specializes in helping businesses and agencies publish content and manage their Google Business Profiles (GBP) efficiently. Positions itself as an advanced solution tailored for agencies managing local SEO and presence management for multiple client locations. The tool has got great integrations and unique features that make it stand out, but it can be a bit pricey for GBP management.

Key Features

• Schedule "What's New", Event, and Offer posts for your Google Business Profiles
• Share images, videos, links and add call-to-action buttons like Book, Order Online etc.
• Create and schedule offer posts with coupons/discounts
• Monitor and respond to incoming Google reviews from a unified inbox 
• Categorize content into libraries and set schedules to publish across locations
• In-depth analytics to measure performance metrics and optimize strategy
• Leverage integrations with RSS feeds and other content sources to schedule content regularly
• Team collaboration tools for managing content schedules

Pricing

$79 per month

Pros

✅It’s an easy-to-use tool

✅Has integrations for pulling content, like RSS

Cons

❌It’s expensive if you’re only using it for Google profile

❌Doesn’t have option for review acquisition campaigns

❌Doesn’t offer local search performance insights

❌No AI support for post management

What LocalViking Does

LocalViking positions its GMB post automation capabilities as part of a comprehensive local marketing platform. It caters to multi-location businesses and agencies managing a large number of GMB properties. The platform has all the capabilities needed for efficient management of Google profiles, although some features like review response could be more extensive.

‍

Key Features

• Schedule and bulk upload posts to publish across your Google Business Profile properties
• Connect and manage posting for all your GMB locations from a centralized dashboard
• Recurring post scheduling to maintain a consistent stream of fresh content
• Calendar view to visually plan and schedule your Google posts
• Support for spintax/content spinning to create post variations
• Flexible scheduling options like date/time selection, recurring schedules etc.
• Bulk upload posts via CSV for high volume posting
• Content moderation for team members
• Increase interactions and drive more traffic to your GMB listings
• Integration with other LocalViking tools like rank tracking, listing management, reporting etc.

Pricing

Starts at $39 per month per location

Pros

✅Offers whitelabel reporting capabilities for agencies

✅Customers love the geo grid ranking feature recently launched by them

✅Updates are frequent with a transparent feature roadmap

Cons

❌No automated responses or AI-assistance for reviews

❌No CRM or POS integration for getting new reviews

❌Limited to only Google so you may have to look for other tools if you wanna manage more listings

What CircleBoom Does

CircleBoom is a social media management platform that includes a dedicated Google Business Profile Manager tool to help businesses optimize and automate their local listings. It enables businesses to efficiently create engaging content, leverage automation, and maintain an active presence across their local listings directly from the platform's centralized dashboard. Pretty handy tool if you want to share automated content on your google profile.

Key Features

• Schedule "What's New", Event, and Offer posts to your Google Business Profiles  
• Design posts using built-in integrations with Canva, Unsplash, Giphy
• Utilize AI content generation to auto-create Google posts 
• Add call-to-action buttons, coupon codes, images/videos to posts
• Automate posting by connecting RSS feeds or using queue scheduling
• Manage and post to multiple Google Business Profile accounts from one dashboard
• Part of CircleBoom's broader social media publishing tool for other networks
• Increase visibility in Google local search through consistent posting  
• Optimize business listings across Google and other online directories

Pricing

$30 per month

Pros

✅Also helps monitor and manage info across a few other directories

✅User interface is good

Cons

❌Customers feel pricing isn’t very transparent

❌Analytics and reporting capabilities could be made better

What eClincher Does

It is a social media management platform that was reportedly the first to integrate capabilities for managing Google Business Profiles (GBP). eClincher positions its GBP integration as part of a comprehensive solution for local businesses and multi-location brands to enhance their overall online presence - from content publishing to SEO, engagement, analytics and more.

‍

Key Features

• Publish and schedule posts directly to your Google Business Profile listings
• Monitor local keyword rankings and map listing performance
• Access advanced GBP analytics including competition intelligence
• AI assistant to help create engaging Google post content faster
• Integrate with Google Analytics and Canva for additional insights/creation
• "Best Time to Post" recommendations to maximize engagement
• Part of eClincher's content management, engagement, listing management tools
• Automated publishing with content queues and RSS feed integration
• Single dashboard to manage listings, sync business info across platforms
• In-depth analytics reporting on performance across social media and web presence

Pricing

$65 per month for basic plan (automated posting and AI-assistance not including)

Pros

✅A wide range of social accounts integrated

✅Support is responsive and available 24/7

Cons

❌Doesn’t have dynamic content features like campaigns and post-level optimizations

❌Can be expensive if you’re looking to manage multiple locations

❌Reputation management features are limited (such as review acquisition channels)

What SocialBu Does

Yet another handy social media tool that also integrates Google business profiles. Does pretty much the same things as other Google business profile posting tool. What we like is that their team collaboration workflows make it easy to manage multi-level activity on your account. But it is only limited to content distribution and doesn’t help much with reputation management.

Key Features

• Schedule and publish posts across multiple Google Business Profile pages/accounts
• Support for posting images, videos, albums and various content formats
• Visual social calendar for planning and aligning your GBP content strategy  
• Collaborate and review posts with team approval workflows
• Bulk schedule Google posts via CSV upload
• Automate posting by connecting RSS feeds to share new blog content
• Analytics to gain insights into your GBP performance and top performing posts
• Part of SocialBu's broader social media management capabilities

Pricing

$19 per month

Pros

✅Quite an affordable tool if you’re only looking for post scheduling capabilities

✅Number of integrations and automation capabilities are impressive

✅Content recycling feature helps make use of older content

Cons

❌Support response time can be a little slow

❌Lacks other features such as reputation management and rank tracking for GBP

What NapoleonCat Does

NapoleonCat is a social media management platform that provides robust tools for businesses to optimize their Google Business Profiles and local search presence. While many solutions allow basic post scheduling, NapoleonCat distinguishes itself by deeply integrating Google reviews and Q&A into broader customer service workflows. The ability to incorporate Google reviews directly into shared team workflows is a standout capability compared to most post-scheduling focused tools on the market.

Key Features

• Centralized inbox to view all Google reviews, ratings, and Q&A across locations
• Automated review notifications and multi-language translation capabilities
• Turn reviews into support tickets, assign to team members, add notes 
• Collaborate on tickets, send for consultation, provide team feedback
• Unified view of Google interactions alongside other social channels
• Schedule Google posts with product updates, offers, CTAs, discount codes etc.  
• Team content calendar to plan and assign Google posts
• Encourage positive reviews and respond quickly to boost local rankings
• Monitor brand conversations happening around your Google listings
• Stand out by maintaining an active, engaging Google Business Profile

Pricing

Offers custom prices for all services

Pros

✅You can include your Google reviews into your support workflow

✅The in-built review translator is very helpful

✅Customers like that the platform is easy to navigate

Cons

❌No option to build your own reports

❌It’s a massive platform meant mainly for enterprise users, may not be suitable for all types of businesses

What Buffer Does

Buffer is a popular social media management tool that allows businesses to schedule and publish posts directly to their Google Business Profiles. While fairly basic compared to some more robust GBP-focused tools, Buffer's post-scheduling can be a handy add-on for businesses already using the platform to manage other social channels.

Key Features

• Draft, edit and schedule "What's New", Event, and Offer posts from one dashboard
• Save post ideas as drafts to finalize and schedule for publishing later
• Set a preferred posting schedule for automated publishing at optimal times and save time and effort.
• Upload up to 10 images per post along with CTAs and links
• Part of Buffer's broader suite of publishing, analytics and engagement tools

Pricing

Free plan includes scheduling up to 10 Google Business Profile posts. Paid plan starts at $6 per month per channel

Pros

✅Platform is robust with top-notch interface

✅Good addition for users already using Buffer for social

Cons

❌Currently does not support video posts due to API limitations

❌Only scheduling feature is available which is fairly limiting

What Planable Does

Planable is primarily a social media scheduling platform that includes tools to collaboratively plan, create, and publish posts to Google Business Profiles. While not as feature-heavy as some dedicated local listing management platforms, Planable provides a simple, user-friendly way for businesses to schedule fresh content to their Google Business Profiles consistently.

‍

Key Features

• Shared workspace for teams to collaborate and provide feedback on Google posts
• Leave comments directly on specific areas of posts during creation
• Build customized approval workflows to review and sign off on posts
• Create all types of Google posts including What's New, Events, Offers etc.
• Multiple content viewing options: feed, calendar, grid, list views  

Pricing

$11 per user

Pros

✅User-friendly interface focused on streamlining post planning/scheduling

✅Customer support is accessible and experienced

Cons

❌Only a platform for content distribution, fewer capabilities to help creation

❌Doesn’t have a offer full-suite of GMB management services

What Loomly Does

Loomly is a social media management platform that offers some great integrations for content creation and distribution in GBP. Their intuitive dashboard serves as a single source of truth, along with a flexible approval workflow that you can use to collaborate with your team easily. 

‍

Key Features and Benefits of Loomly

• Post images to your Google Business page, connect with customers, and reach new viewers.
• Copy content to several calendars for regular updates like opening hours or seasonal deals.
• Add action buttons to your posts to raise sales, website visits, and sign-ups.
• Use Loomly's daily post ideas for content variety, save personalized post reminders, and make post templates for quick drafting.
• Check for content calendar gaps with an overall view of all posted content.
• Improve your content with Loomly's post-optimization tips.
• Bring in collaborators to one or more calendars for feedback.
• Customize approval processes for your convenience.
• Create attractive images in Canva or import assets from Google Drive for fast post creation.
• Add action buttons like Order Online, Buy, and Sign Up to increase clicks.

Pricing

$42 per month

Pros

✅Customers like the calendar view that shows content for all locations

✅Good team approval workflow and notification system (with slack and other channels)

Cons

❌Content suggestion quality is not up to mark

❌Doesn’t offer review responses or other GBP management features

Get started with Synup

Synup can help you be on top of local search results and manage a well-optimized GBP profile that drives consistent business for you. Create/manage your listings, take control of your online reputation, and optimize for search rankings all in one place.

Top 20 Google My Business Tools: FAQs
‍

1. How do I manage my business with Google?

Google provides the Google My Business platform to help businesses manage their online presence across Google's services like Search and Maps. With a free Google My Business account, you can create and update your Business Profile with details like business name, location, hours, photos, and more. The tool also allows you to post updates, respond to reviews, track insights on how customers find you, and directly edit how your business information appears on Google.

2. Is Google My Business is free?

Yes, Google My Business is a free tool for businesses to manage their online presence across Google's properties like Search and Maps.

3. What is Google My Business tool?

Google My Business is a platform that allows you to create and maintain a business listing/profile that displays information like your business name, location, hours, photos, and reviews. It helps potential customers find your business more easily across Google services. You can also use it to post updates, respond to reviews, and track insights about how customers discover your listing.