Top 30 Social Media Posting Tools

⭐️ Synup Social enables you to schedule multi-network posts by selecting multiple social media accounts and making individual edits including captions and media

⭐️ Comes with an in-built team collaboration feature that enables a post-approval workflow for your team members to work on things faster and better

⭐️Publish your social media posts with a single click across platforms such as Google and Facebook listings without having to re-enter the entire information. 

⭐️Recognize trends and top posts on platforms like Instagram and Twitter (X) via AI-generated brand-specific posts.

⭐️Get access to a full calendar year of holidays and post ideas to make use of them while creating and scheduling content for your own brand. It also comes with AI automation that lets you generate content with a single click.

⭐️Comes with in-built GIF suggestions to create posts with emotions along with month-long trend observations to support social causes and more. 

⭐️An analytics dashboard that helps recognize various patterns such as post likes, shares, comments, reach, views, etc. It also allows you to compare posts between different periods and offers various date-range options. 

⭐️Has an interactive graph interface that shows engagement scores and tracks progress against set goals, shows trends, and allows one to compare with previous posts.

⭐️The graph can track followers' growth rate across different social media platforms and can be compared to the number of followers in the past. 

⭐️Offers complete white-label Social Media Posting options for agencies and resellers who want to manage their clients’ social media handles

⭐️Has integrations with the most trending social media platforms like Facebook, Twitter, Instagram, Pinterest and Linkedin

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AI is integrated into most of the aspects of social media management:

✅AI-content generation: One can create content desired captions with the AI-content generator

✅AI-assisted posting: One can select their favorite idea and the platform can create an engaging brand-specific post within seconds

✅Trending Hashtags: With this, one can figure out the hashtags that are trending currently and create engaging content with AI prompts and features.

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Yext Social helps you manage and amplify your brand’s presence across 3rd party apps such as Apple, Google, Facebook, and Instagram. The Yext Social tool also allows you to post and schedule posts to several publishers and entities at the same time. 
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Features:

➡️Allows simple scheduling features for social media platforms

➡️Compatible with Facebook and Instagram along with various other 3rd party apps

➡️Add dynamic content from CMS 

Pros:

✅Can schedule and post 10 posts in a single upload 

✅Intuitive UI 

✅Offers posting API features 

Cons:

❌Too pricey

❌Limited features as compared to other social media posting platforms

❌Not cost-effective in the long run 

Priced at 4$ Per Week

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Birdeye Social tool helps schedule and post content across various websites under a single dashboard. It also offers bulk publishing and AI-powered tools that help managing social platforms a breeze. 

Features:

➡️Helps create and publish content from a single dashboard 

➡️Offers AI recommendations and tools

➡️Allows bulk-publishing 

Pros:

✅Easy and Intuitive UI

✅AI recommendations make it super easy to generate new post ideas 

✅Provides optimized hashtags, emojis, and image suggestions 

Cons:

❌Expensive and is not cost-effective in the long run

Priced at 299$ Per Month

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SOCi is an all-in-one social media management software for multi-location businesses that allows posting, scheduling, and delivering engaging content that drives meaningful results. 

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Features:

➡️Offers social media publishing and scheduling 

➡️AI tools and recommendations

➡️Integrations with all major social channels 

➡️Analytics and trends 

Pros:

✅Offers monthly hyper-local content calendars 

✅Adaptive content that dynamically updates with trends and your audience preferences

✅Can respond instantly to various social posts through the platform

✅Helps create a streamlined workflow across teams 

Cons:

❌Does not allow posting photos and videos together

Offers Custom Pricing Options

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Hootsuite is a social media management software that helps you create content easily along with scheduling and publishing it for all social media platforms through a single dashboard. It is also for all kinds of teams from affordable basic social media marketing tools all the way up to enterprise-level solutions for complex organizations and very large teams.

Features: 

➡️Can schedule, monitor post and manage social media posts from a single dashboard

➡️Offers extensive AI features 

➡️Comes with a bulk social media scheduler 

Pros:

✅Helps generate instant captions via built-in AI hashtag generator

✅Identifies and fills gaps in your existing content calendar for social

✅One can access Canva templates right from the composer window

✅Recommends the best time to post as per your social media analytics 

Cons:

❌Is too expensive 

❌Limitations with the tagging feature for Twitter

❌Notifications and alerts are not very prompt

❌Does not offer GBP integration along with various other important integrations

Pricing starts at 99$ Per Month

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SocialSprout helps with managing, publishing, and organizing social media content through cross-network social publishing. It also helps to plan ahead and increase user engagement by automating publishing on multiple 3rd party social media platforms. 

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Features:

➡️Offers monitoring, scheduling, and managing posts under a single dashboard 

➡️Has integrations with all the leading platforms 

➡️Has an in-built social media calendar 

Pros:

✅Social Media calendar helps organize and manage content better 

✅Content Suggestions relevant to your audience 

✅The asset library helps import content from Canva, Bynder, and Google Drive 

✅Has an in-built campaign planner

Cons:

❌Customer Support is inaccessible at times 

❌No integration with TikTok and Brandwatch

❌Customers say that it's expensive 

Priced at 199$ Per Month

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Later is a social media management and content planning tool that helps publishing, scheduling, creating, and editing content easier. It helps content teams be on track and be organized. 

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Features:

➡️Helps create, edit, and schedule content to publish it later

➡️Offers integrations with various 3rd party social media tools 

➡️In built analytics and insights to understand how your social media platforms are performing

➡️Bulk scheduling and posting

Pros:

✅Offers various tools to create better content

✅In-built visual planners for Instagram and other visual social sites

✅Hashtag suggestions

✅Free trial available

Cons:

❌Too pricey for agencies and SMBs

❌Customers would like a much more comprehensive analytics section

Starts at 16$ Per Month

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Hubspot is an all-in-one marketing, sales, and CRM tool that helps managing and publishing content easier and more effective. It helps one easily manage, update, and distribute all content from one central location, making sure that everyone has access to the most up-to-date and relevant materials. It helps streamline workflow and keeps everyone on track.

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Features:

➡️A centralized dashboard to create, edit and publish social media posts across various channels

➡️Offers multiple 3rd party integrations

➡️Includes AI features and recommendations

➡️Comes with a lot of built-in tools for social media marketers and agencies 

Pros:

✅Includes AI-powered blog writing and content generation

✅SEO recommendations

✅Advanced analytics and reporting features

Cons: 

❌Expensive for small businesses and agencies

❌Users find it somewhat difficult to get started with the software

Priced at 500$ Per Month

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Tailwind is a scheduling tool that helps schedule social media posts so that you can keep everything planned and organized behind the scenes. It also offers various other integrations and features such as AI recommendations, write copies various other social media collaterals, and much more. 

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Features:

➡️Offers an intuitive dashboard to manage and publish posts

➡️AI recommendations and integrations

➡️Alerts and reminders 

➡️Analytics to drive ROI

Pros:

✅Intutive UI

✅Comprehensive set of content creation tools to help create, edit, and publish content quickly

✅Offers 50+ in-built tools for ads, copies, social media collaterals, etc. 

✅In-built social media calendar

✅Has a hashtag management tool

✅ Pick the most relevant times to post

Cons:

❌Limited integrations with 3rd apps, only integrated with Instagram, Gmail and Pinterest

❌Customer Support is not very prompt and is mostly out of reach

Offers a free variant. Starts at 14$ Per Month

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What Buffer Does

Buffer is a popular social media management tool that allows businesses to schedule and publish posts directly to their Google Business Profiles. While fairly basic compared to some more robust GBP-focused tools, Buffer's post-scheduling can be a handy add-on for businesses already using the platform to manage other social channels.

Key Features

• Draft, edit and schedule "What's New", Event, and Offer posts from one dashboard
• Save post ideas as drafts to finalize and schedule for publishing later
• Set a preferred posting schedule for automated publishing at optimal times and save time and effort.
• Upload up to 10 images per post along with CTAs and links
• Part of Buffer's broader suite of publishing, analytics and engagement tools

Pricing

Free plan includes scheduling up to 10 Google Business Profile posts. Paid plan starts at $6 per month per channel

Pros

✅Platform is robust with top-notch interface

✅Good addition for users already using Buffer for social

Cons

❌Currently does not support video posts due to API limitations

❌Only scheduling feature is available which is fairly limiting

Vendasta is a social media management tool that also offers end-to-end white-label features, along with a social media scheduler, various AI integrations, and much more. 

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Features:

➡️Offers a centralized view to manage, publish, and monitor social media posts 

➡️ AI recommendations and features

➡️In-depth social media analytics and metrics

➡️Wide range of social media integrations with various 3rd party apps

Pros:

✅Helps integrate your own business software with their API

✅Offers single prompt social media campaigns 

✅Quickly generate social media calendars and post to various sites 

✅Craft unique textual and visual content through AI prompts 

✅Offers in-built stock images and gifs

Cons:

❌Various glitches in the app

❌The user experience has not been up to the mark

❌Lacks some very basic features like uploading video content 

❌Customer support is not very reliable 

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Zoho Social is a social media management tool that helps brands and businesses easily manage, schedule, monitor, and create everything right from social media posts to custom reports and analyze how they are performing. 

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Features:

➡️A dashboard that helps you monitor and analyze how your posts are performing

➡️Provides built-in analytics and social media reports 

➡️Makes collaboration with team members easy

Pros:

✅Has a built-in content calendar 

✅A tool for curating content 

✅Provides a centralized dashboard inbox 

✅One can monitor everything using the listening dashboard, add-on live stream monitoring features, and collaborate with their teammates efficiently. 

Cons:

❌Users face multiple glitches when it comes to connecting profiles 

❌Analytics have a scope to be much more comprehensive

❌The platform has a steep learning curve and most of the users are unaware of how to make use of its full potential

Priced at 15$ Per Month. Offers a Free variant. 

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SocialPilot helps you schedule content in seconds, plan campaigns effectively, collaborate with teammates efficiently, and analyze your social media performance timely. 

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Features:

➡️Offers multi-network support to all the major social media apps

➡️Content library to keep track of everything that trending and use the most relevant hashtags

➡️AI recommendations and features

➡️Social media analytics 

Pros:

✅White Label PDF reports 

✅Social Media Calendar 

✅Comprehensive team collaboration features

✅Helps save your best content and hashtags for future use

Cons: 

❌Charges extra for its white-label features

❌No option to schedule posts at peak times based on user engagement, or to schedule out individual platforms at separate times without having to create multiple posts.

❌Users say that It would be nice to see an account's social channel feed rather than just the posts delivered through SocialPilot.

❌Occasionally glitches with tags on Meta

Pricing starts at 30$ Per Month

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Sendible is a social media management tool that helps agencies grow their audience, attract new customers, and reach their social media goals through scheduling, posting and reporting features for Social Media platforms. 

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Features: 

➡️Can schedule a worth month of content from a single dashboard with bulk posting 

➡️Allows collaboration with clients and team members 

➡️Provides built-in audience engagement features 

➡️Supports various third-party social media platforms

Pros:

✅Users can make use of GIPHY, Canva, and Pexels within the platform 

✅Offers a white label branded dashboard 

✅Provides content ideas 

Cons:

❌Charges extra for its white-label features 

❌Issues with uploading and scheduling social media posts for Instagram 

❌Managing and analyzing data isn’t very easy and needs in-depth understanding for someone who’s a novice

Priced at 29$ Per Month

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Zapier helps you automate repetitive tasks between two or more apps without using code. 

It also has built-in templates and planners that help to post and schedule social media posts much more easily.
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Features:

➡️Makes use of RSS feeds to share relevant content and information 

➡️Cross-posting across various social media platforms 

➡️AI automation and recommendations

➡️Analytics and reports

Pros:

✅Allows integrations with a plethora of third-party apps

✅Has a 24/7 Customer Support 

✅AI recommendations and features that can be fully made use of for creating, generating and coming up with new posts 

Cons:

❌With multiple integrations, the interface tends to slow down occasionally

❌The cost of paid plans can be a bottleneck for a lot of freelancers, agencies or SMBs even

❌Has a steep learning curve

Price starts at 19$ Per Month

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Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on their social media accounts. Whether it's Instagram, Facebook, Twitter, LinkedIn, or TikTok.

Features:

➡️Offers reports, analytics and insights 

➡️Schedule and monitor posts from a centralized dashboard 

➡️Makes collaboration between clients and team members easier

➡️AI suggestions 

Pros:

✅Shows paid and organic results 

✅Has an in-built AI copy assistant

✅Allows competitors to track 

✅Allows automated and custom reporting 

Cons: 

❌Sometimes the auto-connect disconnects and it is difficult to track various profiles 

❌No feature to schedule Instagram stories 

❌Analytics are not very comprehensive at times 

❌Does not support integration with Google My Business

Priced at 52$ Per Month

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Brandwatch helps manage, monitor, discover, and attract audiences across various social media platforms through Customer Intelligence. 

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Features:

➡️Intutive UX experience 

➡️Track your performance via customer-intelligent insights and analytics 

➡️Allows cross-posting on major social platforms such as Instagram, Twitter, Tiktok and Facebook

➡️Collaborate, schedule, edit, preview, and publish all your organic and paid content in one place, across regions.

Pros:

✅Allows brands to analyze online conversations effectively and changes in conversations. 

✅Gain insights into influential voices and their impact on brand perception.

✅Supports 30+ languages

✅Quick search filter to gather insights 

Cons:

❌Does not support integration with Google My Business

❌Price is relatively higher than other social listening tools 

❌Customer Support is not very quick to respond 

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Agorapulse helps one stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. 

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Features:

➡️Lets you plan, collaborate, and schedule content for all social media platforms

➡️Insightful analytics 

➡️Allows you to collaborate with your team members and your clients 

Pros:

✅Comes with a centralized Inbox 

✅Helps customize post content for every alternative platform 

✅Monitors and tracks conversations between brands and competitors

✅Has a centralized dashboard to compare all key social media metrics 

Cons:

❌Harder to schedule and add videos to the platform

❌Pricing might be on the higher end as compared to other platforms

❌Reporting capabilities are quite limited 

Priced at 49$ Per Month

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Social Bee is an AI-powered Social Media Management Tool that helps create, publish, analyze, post, and schedule social media posts all from a single dashboard. 
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Features:

➡️Helps create content 

➡️Comes with various designs and other third-party tools

➡️AI powered 

➡️Social Media Analytics 

Pros:

✅Has in-built design tools integrations

✅Provides a content calendar overview

✅Has the option to categorize content into various categories

✅Comes with a hashtag generator

✅Comes with content customization and post-variation options 

Cons:

❌One might come across a few glitches with profile posting notifications

❌Customers think that the app could have been priced better

❌Bulk video sharing is not very smooth

❌Mobile responsiveness can be improved 

Priced at 24$ Per Month

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MeetEdgar is a social media management tool for small businesses and entrepreneurs. It provides an effective way of scheduling and organizing content to automate publishing. 

Features:

➡️Helps to plan, create, and publish social media posts

➡️Track your social media performance in real-time 

➡️Has integrations with various third-party social media websites

➡️Helps generate new content easily 

Pros:

✅Offers a limitless content library 

✅Helps save tons of time 

✅Provides real-time insights 

✅Generates content easily 

Cons:

❌Does not have integrations with Yelp 

❌Not very cost-effective

Priced at 24.91$ Per Month

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Keyhole is an all-in-one social media analytics tool that lets you analyze multiple profiles, brand mentions, campaigns, and influencers instantly.

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Features:

➡️Helps with scheduling and publishing 

➡️Has an in-built social Media listening and monitoring brand campaign tool

➡️Analyze profile analytics and social media metrics 

➡️Influencer Tracking 

Pros:

✅Helps monitor what people are saying about your brand 

✅Analyze campaign performance in real-time 

✅Optimizes your social media strategy 

✅Discover top social media influencers and trends 

✅Helps conduct market research

Cons:

❌Price is a little too steep for agencies and SMBs

❌Runs into glitches now and then

❌The software is a little difficult to navigate

Priced at 89$ Per Month

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Loomly is a social media management tool that lets one manage, post, and create social media posts while collaborating with one’s teams and clients and helps easily track your social media success with its all-in-one social media management tool. 

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Features:

➡️Preview, schedule, and auto-post your social media content on every channel

➡️Advanced Social Media Analytics 

➡️Campaign Tracking 

➡️Content Calendar & Creative Tools

Pros:

✅Use our Canva, Unsplash, and Google Drive integrations to upload or find visuals

✅Draft ideas, create video slideshows, and repurpose top-performing content

✅Track follower growth, audience engagement, and demographic shifts

✅Identify high-performing posts and campaigns and track clicks with the built-in Loomly URL shortener

✅Access more than 5 million royalty-free photos and videos and edit them directly within Loomly

Cons:

❌One cannot upload gifs or videos

❌No text formatting options such as bold, italics or underlining

❌No AI-writing tools

❌No place for content ideas to be hosted and reviewed before they are made into posts

Priced at 32$ Per Month

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eClincher helps with scheduling and publishing posts, one can also respond to social messages through social inbox, and analyze your social media performance.

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Features:

➡️Helps manage, create, publish, and schedule posts from a single dashboard 

➡️Has engagement and social listening tools 

➡️Manages local listings & SEO

➡️Analytics and Reporting tools 

➡️Made especially for agencies 

Pros:

✅Intutive UI

✅Has plenty of features

✅Has in-built AI automation 

✅Listen to social media conversations and keep track of what’s going around 

Cons:

❌There are API limitations

❌The product is not priced fairly 

❌Slow to respond at times 

❌Cannot schedule Instagram stories via eClincher

Priced at 65$ Per Month for a Basic Plan

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Co-Schedule, as the name suggests is an online AI scheduling app to help one keep track of everything content, social, marketing, and beyond. It makes use of various calendars while doing so. 

Features:

➡️Has a social calendar that lets you publish, plan, create, and manage posts 

➡️A content calendar that gives you visibility over ongoing tasks, projects, and campaigns 

➡️It has a marketing suite that helps co-ordinate between projects, processes, and teams

➡️Has an AI collaborate editor, Mia

➡️Headline analyzer tool 

Pros:

✅Your entire social media strategy in a single calendar

✅Drag & drop scheduling & re-scheduling

✅Helps create, organize, and track multiple social messages  

✅Has a social composer that helps draft your messages 

✅500+ AI marketing prompts

Cons:

❌Customers complaint about the UX being out-dated 

❌The customer support is not that prompt and usually inaccessible 

❌Has weak integrations and does not pair seamlessly with third-party apps

❌The prices have seen a surge which is not really cost-effective

All features are priced differently. 

Social Calendar is priced at 19$ Per Month

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A Social Media Management Solution for Multi-Location Brands, Franchises, and their Agencies that manage publishing, advertising, engagement, and reporting from one centralized platform. 

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Features: 

➡️Helps create posts and ads across various channels with a single click

➡️Keeps your audience engaged 

➡️Understand various industry trends via analytics and reports 

➡️Collaborate with team members 

Pros:

✅Helps track keywords and identify and engage with several topics with social listening

✅Monitor real-time data with in-built tools 

✅Set team roles, manage tasks and approvals across multiple teams 

✅ Built-stock photo options that can help create better visuals and graphics 

Cons:

❌The UI could use some improvement

❌Posting is tricky at times 

❌The mobile interface is not very great either

Priced at 29$ Per Month

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Crowdfire is beloved for its versatility and ease of use, making it a popular choice for businesses of all sizes. From content discovery to scheduling to analytics, its comprehensive features make social media management seamless! 

Here’s why it’s a great addition to your tech stack:

• Crowdfire is the perfect budget option, with a free plan and advanced plans starting at $10/month
• Curate content directly on the platform, discovering relevant content to share with your audience
• Gain insights into your social media performance with analytics
• Crowdfire supports Facebook, Instagram, Twitter, LinkedIn, Pinterest.

Key Features:

✅  Content discovery

✅  Multi-platform scheduling

✅  Performance analytics

What it’s lacking:

• 🚫 More features in the free plan
• 🚫 Advanced analytics
• 🚫 Integration with additional social platforms
• 🚫 Hard to manage multiple accounts

Post Planner is an all-in-one social media management tool that helps schedule your posts and reach more followers and helps reduce work through automation and AI integrations. 

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Features:

➡️Helps schedule posts for 8 integrated networks

➡️Has an in-built feature to curate content from the top sources 

➡️Provides more reach

➡️Saves 80% of your time by automation 

➡️Social Analytics 

Pros:

✅Has a post planner feature that lets you improve the quality of your social media content 

✅With AI-powered post creation, one tends to save 80% of their time by scheduling and recycling social media posts 

✅One-click scheduling system 

✅Helps boost reach automatically

✅Analyze posts by time period 

Cons:

❌The price of the tool is too high 

❌Does not have a feature to move scheduled posts to drafts where one can re-create in instead of creating them altogether from scratch

❌The UI is a bit difficult to get started with 

❌Can’t upload multiple videos and posts to Instagram 

Priced at 230$ Per Month. Offers a free variant. 

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Khoros streamlines work for all the teams involved in organic and paid social campaigns, across sub-brands, time zones, and languages.

Features: 

➡️Social Media Planning 

➡️Social Publishing 

➡️Social Governance

➡️Social Listening 

➡️Social Engagement 

➡️Social Automation

➡️Integrations with various third-party websites and apps

Pros:

✅Monitor what brands and people are saying about your brand in almost 180+ languages along with text, video and image sources

✅Get simple ways to organize creative, collect copy, label and tag posts, assign approval groups, and view programs in one calendar.

✅Customise social media content for every channel specifically 

✅AI tools help with building campaigns, speed up publishing and manage various conversations at scale 

Cons:

❌The search feature does not work that well 

❌The software is laggy at times and the overall page speed is slow 

❌Glitches with the content calendar at times 

❌Not very user-friendly

Custom Pricing Options Available

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Planoly is a Social Media Planning Tool that helps plan and schedule social media posts on various social media platforms. 

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Features:

➡️Provides AI integrations 

➡️Can schedule, publish, and preview social media posts

➡️Has an auto-post feature

➡️Allows repurposing posts across channels 

➡️Comes with various templates and planners to help plan social media content 

Pros:

✅Easy to use interface

✅AI caption writer helps add thought to your social media posts 

✅Helps optimize your hashtag strategy

✅Can visually plan Instagram posts and reels

Cons:

❌The paid plans are a little too high-end for a lot of freelancers and SMBs

❌Planning videos and posts together can get a little overwhelming

❌Glitches while syncing posts from Instagram and is a bit laggy at times 

Priced at 14$ Per Month

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Promo Republic is a complete platform for managing organic and paid social media that elevates your digital presence and easily scales across 100s of pages and locations.

Features:

➡️Has a social media listening tool

➡️Helps with publishing content 

➡️Manage all customer communication in a single dashboard 

➡️Helps boost social media posts, suggest paid campaigns, and oversee ad-performance

➡️Drag and drop graphics editor tools

➡️Team Collaboration 

Pros:

✅Has a user-friendly interface

✅Can manage social media content at a larger scale 

✅Content library is editable and has drag-and-drop features 

✅Lets you plan hyperlocal social ads 

✅Set up teams and collaboration workflows that help get approvals and permissions

Cons:

❌Limited integrations 

❌Can’t tag people in various posts 

❌The search filter doesn’t work very efficiently 

❌Not very cost-effective

Pricing starts at 49$ Per Month

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