Brick and mortar still matters

With the e-commerce industry booming and hyperlocal startups gaining more interest than ever, you’d think that brick-and-mortar stores don’t matter anymore. Well, think again!

We analyzed 5 major retailers across 560 locations, and surveyed 837 consumers and 288 business executives to better understand how they find, trust, and choose retail brands. And we discovered that newly established retail brands have to act locally now more than ever! Our studies show that 56% of all consumers shop frequently at local retailers, and that only 2% of shoppers have completely abandoned shopping locally.

Find out how you can drive business through your retail store while others are trying to win the online e-commerce race.

In this report, you’ll learn how to:

  • Manage your brand presence across business locations, devices, and media channels
  • Optimize your business content to more effectively acquire customers
  • Monitor customer ratings and reviews across channels to improve brand reputation

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