To succeed in today’s hyper-competitive retail environment, retail marketers need to understand how customers find and choose businesses. People today are less reliant on websites and traditional media channels such as direct mail or local radio to find and choose retailers. Consumers are increasingly discovering and interacting with retailers’ digital profiles on search, social, and other digital media channels. Think of your business’ digital profile as your own personal profile on sites like LinkedIn, Facebook, Instagram, or Snapchat. It’s ubiquitous. It’s influential. And it’s instantly accessible by everyone.
To gather these insights, our analysis of over 165,000 businesses across the US and found that five times the amount of direct customer visits are to a business’s digital profile than a business website.
Digital profiles are helping companies be found, trusted, and chosen in their local markets. Are yours?
Use Synup's comprehensive digital profiles management solution to be found, trusted, and chosen by customers online
If you’re unsure about what your customers find when they search for your business online, use the link below to run a presence report - It’ll take all of 2 minutes
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