10 Best Online Review Management Tools in 2026

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Best Review Management Tools

We all know how heavily those star ratings and candid comments influence our purchasing decisions. A few glowing reviews can convince us to try that hot new restaurant, while a handful of scathing write-ups might have us running in the opposite direction.

Whether you're a small business owner pouring your heart into your craft or a digital marketing agency managing your reputation on behalf of your clients, your online reputation carries some serious weight. That's where online review management software comes into play. These savvy tools are designed to help you stay on top of the review game across all the major platforms - Yelp, Google, Facebook, TripAdvisor, you name it.

But with so many options out there, how do you cut through the noise and zero in on the best review management solution for your needs? That's what this roundup is all about. We're going to break down the top software picks, giving you the full lowdown on their features, strengths, and shortcomings.

What is an online review management software?

Online review management software is a tool that helps businesses handle customer reviews from various online platforms. It collects reviews from sites like Google, Yelp, and Facebook, and displays them in one central dashboard. This software makes it easier for you to monitor your online reputation, respond to customer feedback, and use this information to improve your business.

Benefits of an online review management software

An online review management tool can really help you streamline your reputation management process and get better control of your reviews online. There are several other benefits of these software:

  • Centralized monitoring: You can see all your reviews in one place, saving time and effort.
  • Timely responses: The software alerts you to new reviews, allowing you to respond quickly.
  • Reputation management: By responding promptly to reviews, you can maintain a positive online image.
  • Customer insights: Review feedback helps you identify areas where your business can improve.
  • Review generation: Many tools include features to encourage satisfied customers to leave reviews.
  • Competitor analysis: You can compare your review performance with other businesses in your industry.
  • SEO improvements: Managing reviews effectively can boost your local search rankings.
  • Data analysis: The software often provides reports on review trends and customer sentiment.
  • Review marketing: You can easily showcase positive reviews on your website or social media.
  • Guideline compliance: These tools help ensure your responses follow platform rules and regulations.

How we evaluate the best online review management software

Choosing the right online review management software isn't a decision to take lightly. That's why we put these platforms through their paces, judging them on a comprehensive set of must-have criteria. Here's what all we considered when coming up with the list:

  • Review Source Integration
  • Review Response Management
  • Review Monitoring and Alerts
  • Reputation Analytics and Reporting
  • Review Generation and Marketing
  • User Experience and Ease of Use
  • Pricing and Scalability
  • Integrations and API
  • Security and Compliance
  • Customer Support and Resources

P.S. All the customer reviews and information for these platforms have been sourced first-hand from top review sites like G2, Capterra, and GetApp. We did the work, so you don’t have to.

Synup

Best suited for: Small-mid businesses, Entreprises, Agencies, Resellers

What Synup Does

Synup is designed to help businesses of all sizes take control of their online reputation by streamlining the process of monitoring, responding to, and leveraging customer reviews.

At its core, Synup excels in aggregating reviews from over 60 different sources, including Google, Facebook, Yelp, and TripAdvisor, as well as industry-specific sites. Our centralized dashboard provides a panoramic view of your online presence, saving you the hassle of juggling multiple platforms.

Synup gives you a complete operating system to run and scale your review services across hundreds or thousands of locations. Along with advanced review monitoring, AI-powered responses, and automated review generation, Synup OS helps agencies manage pipelines, prospect new clients who need reputation support, automate deliverables, and centralize workflows.

Key Features

🏆With customizable response templates and sentiment analysis tools, you can write personalized and appropriate responses to both positive and negative reviews to build trust.

🏆Synup’s notification system ensures that you never miss a new review, allowing you to address feedback promptly and maintain an active online presence.

🏆Don’t just monitor reviews, get more. Through automated review request campaigns, custom review pages, and integrations with 100+ CRM systems, you can request a review every time you have a new customer.

🏆You can also fully automate the review response process with AI-generated responses based on rating, sentiment, location, and other factors.

🏆There are custom leaderboards that you can use to gamify review-gen for your team and incentivize managers to manage their location reviews better.

🏆Moreover, Synup offers robust analytics and reporting capabilities, providing valuable insights into your online performance, sentiment trends, and how you stack up against competitors.

🏆Complete Whitelabel review management solutions for agencies and resellers to scale

What Makes Synup the Best Online Review Management Software?

Synup combines powerful online review management features with a full-scale operating system built specifically for agencies, something no other platform on this list offers.

  • All-in-one OS for agencies: Manage clients, tasks, deliverables, reporting, and communication alongside review management, no more juggling disconnected tools.

  • AI-powered review automation: Auto-generate personalized responses, sentiment-based replies, and follow-up actions at scale for every location.

  • Client prospecting built in: Use 100+ data points to find businesses with poor ratings or low review velocity and convert them into new reputation management clients.

    Team workflows & task automation: Assign review-related activities, track progress, manage SLAs, and ensure consistent execution across every client.

What customers say:

“We have a very small business and one person was taking care of all marketing while also doing the same job as everyone else. Synup has helped us streamline all the marketing to a much smaller task. Updating the business listings is done in one place instead of going to each site. What we use it for most is managing business listings, the review dashboard to help us see and respond to reviews quickly, and getting noticed by our local communities. It has helped us save so much valuable time.” 

- Review collected by and hosted on G2.com.

SOCi

Best suited for: Large Enterprises, Mid Size Business, Financial Services providers, Property Owners

What SOCi Does

SOCi is a reputation management platform with reviews management as one of the key features. It enables you to consolidate your reviews across multiple platforms and seamlessly respond to them in one place.

Source: G2

Key Features

  • SOCi provides a unified dashboard that aggregates customer reviews and ratings from various online platforms, such as Google, Facebook, Yelp, and industry-specific review sites.
  • Lets you aggregate reviews from over 20 platforms into one place
  • Uses GPT-4 to create review responses with certain criteria.
  • Allows you to set up auto-reply and approval workflows to reply to reviews
  • Location teams can get email notification alerts encouraging them to reply to reviews
  • Lets you identify emerging sentiment trends in reviews

Pricing

Offers custom pricing for reviews

Pros

✅The reporting and insights capabilities are useful to clients

✅The platform makes it easy to manage reviews in one place

Cons

❌Platform has complex usage and customers don’t find it intuitive enough

❌The integrations are limited and do not cover all review sites comprehensively

❌Customer service is inaccessible

What customers say

“I'm able to see reviewI particularly appreciate how SOCi's reputation management program provides comprehensive insights and tools to effectively monitor, manage, and enhance our online brand image across various platforms, ensuring a positive and consistent reputation.”

- Review collected by and hosted on G2.com.

“Customer service is hard. While SOCi's reputation management program offers valuable features, I find that the user interface could be more intuitive and streamlined for smoother navigation and quicker task execution. They're more of the "it's in the syllabus" type rather than willing to help.”

- Review collected by and hosted on G2.com.

Yext

Best suited for: Large Enterprises, Mid Size Business, Non Profit, Small Business

What Yext Does

Yext is a full-suite local SEO management platform with a review management feature that helps you monitor, manage, and respond to customer reviews. It helps you improve your overall reputation and maintain a consistent brand image online. Yext is too massive in operations and scale, which may not be what every type of business is looking for. But it’s a reliable brand and the platform works the way it is supposed to, with fewer bugs and issues.

Source: G2

Key Features

  • Helps you monitor, filter, and label all reviews from different platforms in one place
  • Offers AI-automated review response options
  • Allows you to send review requests to customers through Yext’s platform
  • Has in-depth analytics to provide comprehensive insights into user sentiments, competitor intelligence, and more.

Pricing

$48 per location per month

Pros

✅Customers like the ease of usage and templatized processes

✅The platform offers centralized management of all locations

✅Analytics and insights are quite accessible within the platform

Cons

❌The tool can be pricey, especially for growing businesses

❌Customers feel support is very slow and sometimes issues get backlogged for weeks

❌The onboarding and training process of the product needs improvement

❌Some updates don’t sync and users have to contact support separately

What customers say

“It's really convenient having all of our views in one place. That is a timesaver. Also, the alerts that reviews have been posted are very helpful as well”

- Review collected by and hosted on G2.com.

“The lack of communication and assistance with the company. Once you purchase it's like they just leave you stranded and hope for the best. They don't care about your goals or long-term strategies as an agency.”

- Review collected by and hosted on G2.com.

NiceJob

Best suited for: Large Enterprises, Mid Size Businesses, Non-Profit, Small Businesses

What NiceJob Does

NiceJob is a reputation management software designed to automate the creation and distribution of online customer reviews, making it easier for businesses, especially small businesses, to improve their online reputation. It is known for its simplicity in setup and features.

NiceJob is a great platform for publishing reviews, especially on social channels, but caters to very niche industries. Its whitelabel solution has too strict eligibility criteria (25 sales before you sign up).

Source: Capterra

Key Features

  • Automates the review generation process, sending smart reminders, and sharing reviews on platforms like Facebook and Instagram to enhance visibility.
  • NiceJob automates the sharing of positive reviews on social media platforms
  • Businesses can connect NiceJob with various review sites (like Google Business Profile and Facebook) and integrate it with other apps for streamlined review collection and management​.

Pricing

Starts at $75 per month

Pros

✅Customers like that it’s easy to use and the setup time is also very low

✅Offers social proofing and option to share reviews on different platforms.

Cons

❌Automations are not comprehensive, needs backend support for any customizations

❌Limits the number of contacts with each customer

❌The platform is too simple and needs to add more features to enhance its capabiltiies

What customers say

“NiceJob is an excellent system for managing all of your review platforms. It has a user-friendly interface and a professional way to text your customers a message requesting to leave a review.”

- Review collected by and hosted on G2.com.

“It's cost prohibitive, it used to be nearly half the price and the service did not improve with that price hike.”

- Review collected by and hosted on G2.com.

Reviews.io

Best suited for: Freelancers, Large Enterprises, Mid Size Business, Small Business

What Reviews.io Does

REVIEWS.io is dedicated to collecting and managing company and product reviews. It helps brand shocase real reviews and user-generated content (UGC) that can highlight product value and quality.

Source: Capterra

Key Features

  • Helps collect company and product reviews to inform your potential customers
  • Has integration capabilities with various tech and eCommerce platforms
  • Helps run rewards and loyalty programs for customer retention
  • Has integration with Google Seller Ratings for eCommerce brands
  • Showcases reviews across the web on different platforms like FB, Google, Bing, etc

Pricing

Starts at $45 per month

Pros

✅Customers like the simplicity of the platform

✅The tool offers easy integration with various tech platform, especially for ecomm brands

Cons

❌The platform is a little slow

❌Not much support is available outside of livechat feature

❌Many of the features and documentation isn’t clear, so customers have to rely a lot on support

What customers say

“I like the simplicity of it. You can easily connect it to your shop and/or use alle of the other many integrations they offer. Also, thanks to the great customer support, there is always a helping hand by your side e.g when importing reviews from third party sites.”

- Review collected by and hosted on G2.com.

“Out of the box, there are features necessary for our business that weren't available. We've needed to put in a lot of effort on both our side and pushing on the reviews.io side to ensure our platform is where we need it…”

- Review collected by and hosted on G2.com.

Reputation

Best suited for: Large Enterprises, Mid Size Business, Small Business

What Reputation Does

Like the name suggests, it is a brand reputation management platform with reviews as one of the features available. It helps enhance measure customer experience through surveys, reviews, and support helpdesk management.

Source: G2

Key Features

  • Centrally monitors all reviews and helps measure the brand perception
  • Helps collect new reviews through SMS, Email and surveys
  • Analyzes sentiment trends and perception over time to gather insights into customer experience
  • Turns survey responses into reviews for industry sites like Google, Tripadvisor, and more.

Pricing

Offers custom pricing after quote request

Pros

✅Customers like the customizable reports and dashboards that offer good insights into customer experience

✅The tool is easy to transition to and navigate once setup

Cons

❌For certain sites, customers can’t respond to reviews within the platform which leads to customer dissatisfaction

❌Platform doesn’t have AI integration to draft responses to reviews

❌Doesn’t integrate with some major review sites like Yelp

❌Platform doesn’t offer option to filter reviews based on individual ratings (1,2,3,4,5), instead has categories (negative, neutral, positive).

What customers say

“It's very easy to use and I love the email notifications when you get a review... especially a bad review.”

- Review collected by and hosted on Capterra

“It would be helpful if you could collect and respond to all reviews from various sources right within the platform. Some platforms can be filtered in, but not responded to (e.g. PissedConsumer).

Also, I don't like that many of the features are add-ons for additional scope. I'd rather the platform have everything available up-front.”

- Review collected by and hosted on G2.com.

GatherUp

Best suited for: Multi-location Brands, Small-mid Business, Agencies

What GatherUp Does

GatherUp handles review and reputation management for businesses in different aspects, from listening to reviews. It helps businesses improve the customer experience and engage with their customers across different platforms and location. 

Source: G2

Key Features

  • Build reviews on sites like Google, Facebook, and other platforms.
  • Turn your reviews into appealing social posts and use widgets to display reviews on your site
  • Monitor Google Q&A inbox
  • Write personalized responses to reviews with built-it in AI
  • Run review acquisition SMS campaigns to target customers who love your clients based on reviews and feedback.

Pricing

Starts at $99 per month per location for brands.

Pros

✅A very clean, simple, and intuitive platform

✅Customer service is helpful and quick to respond

Cons

❌The tool setup can be slow and takes a long time, according to some customers

❌The platform can be expensive for the services they offer, especially for multiple locations

❌Integrations with certain platforms and review sites is limited

What customers say

“Their reputation management services have become a staple for our business. Our clients love the portal and the ability to manage their reviews from one spot. Customer service is also incredibly stellar - very quick to respond, very educational, professional, and friendly.”

- Review collected by and hosted on G2.com

“The review display widgets for use on your company website are a bit dated. Really would love some more modern design options for those.”

- Review collected by and hosted on G2.com

LocalClarity

Best suited for: Small-mid Business, Franchises, Entreprises

What LocalClarity Does

LocalClarity provides a comprehensive reputation management and local search intelligence solution focused on the Google ecosystem. It offers tools spanning data consolidation, performance insights, review management, integrations, and professional services.

The core value proposition appears to be consolidating Google presence management at an enterprise scale, with emphasis on centralized data access, review response tools, customizable reporting, professional guidance, and an open platform for integrations.

It aims to provide multi-location brands comprehensive monitoring of local search performance and reputation insights, coupled with streamlined review response capabilities across all locations.

Source: G2

Key Features

  • Unified dashboard view across all locations
  • Visibility into customer actions/behavior on Google before reaching websites
  • Suite of customizable reports that can be saved, shared, scheduled
  • Access to up to 10 years of historical review data per location
  • Centralized reviews inbox automatically pulling in feedback daily
  • Capability to respond directly with custom or templated responses
  • Workflows to distribute review data and tasks to location managers
  • Access to local search visibility experts for personalized video analyses
  • Research library exploring reputation management strategies and ROI
  • Integrations to connect with existing customer service, social platforms

Pricing

$10 per location per month

Pros

✅Customer support team is knowledgeable with industry expertise

✅Platform is affordable for businesses just starting out

Cons

❌Doesn’t offer any CRM or POS integrations to automate the review response process

❌Doesn’t have option for review generation via campaigns

What customers say

“LocalClarity is not just about offering a top-notch platform for managing reviews, especially for multiple restaurant locations like ours. What truly sets them apart is their stellar support team. It's refreshing to interact with such skilled and intelligent professionals who genuinely care about our needs and concerns. The value they deliver, both in product and service, far surpasses many other platforms in the market. It's been instrumental in our brand's online reputation management.”

- Review collected by and hosted on G2.com

“The messaging system on the platform may not be as interactive as some other platforms in regards to social media, however, their forte is the Location data side of things.”

- Review collected by and hosted on Capterra

GetMoreReviews

Best suited for: Small-mid Business, Agencies

What GetMoreReviews Does

GetMoreReviews is a platform that provides multiple channels for businesses to send review requests to customers and systematically acquire new online reviews. It also includes tools for monitoring/responding to incoming feedback.

The core value proposition appears to be making the review solicitation process as streamlined and hands-off as possible through automations, integrations, and multiple customer outreach modes.

Once reviews are generated, GetMoreReviews provides basic monitoring capabilities, social sharing tools, and performance reporting.

For businesses, it positions review acquisition as a key driver of reputation-building, getting discovered online, and making data-driven improvements based on customer voices.

Source: getmorereviews.com

Key Features

  • Automated sending via integration with existing software/systems
  • Bulk file uploads of customer lists to send review requests
  • On-demand individual requests through account dashboard
  • Email and SMS text campaigns to solicit reviews
  • Automated review reminders to increase response rates
  • Website widgets/tools to collect reviews
  • Feedback manager to view and take action on customer responses
  • Reputation monitoring alerts for new incoming reviews
  • Options to auto-post positive reviews to Facebook
  • Automated reports on review performance metrics
  • Identify areas needing focus based on feedback data

Pricing

Offers custom prices for all services

Pros

✅Platform wins in ease of usage, responding to reviews is also easy for end users

✅Good mobile interface for sending ad-hoc requests on-the-go

Cons

❌Platform is very costly as per customers

❌UI of the platform is a bit outdated

What customers say

“Getmorereviews is so simple to use. Both for the end user and the company looking to get more reviews.”

- Review collected by and hosted on Capterra

“GetMoreReviews is fairly costly, but the software is robust and saves us a lot of time. The price would be my only negative mark.”

- Review collected by and hosted on Capterra

SocialPlaces

Best suited for: Small-mid Business

What SocialPlaces Does

SocialPlaces is a customer feedback management platform that offers a host of features for online reputation management. It helps you collect, monitor, and respond to reviews across major review sites.

Source: G2

Key Features

  • Comprehensive dashboard for managing reputation and reviews in one place
  • Collect reviews from multiple sources
  • Has an intelligent AI model to respond to reviews and analyze customer sentiments
  • Offers custom widgets to share reviews on different platforms.

Pricing

Not available publicly

Pros

✅Strong AI capability that help gather deep insights into customer feedback

✅Integrates seamlessly across different channels

Cons

❌Platform is feature-heavy, making the UI overwhelming for the end user

❌Does not offer review generation campaigns to collect more reviews

❌Has no CRM or POS integration to generate reviews automatically

What customers say

“I enjoy social places because it brings all my reviews and ratings into one place. I don't have to keep logging into different platforms to see whats going on. Its very easy and simple to use.”

- Review collected by and hosted on G2.com

“I am still not too comfortable with navigating some of the features, I think as a consumer I get overwhelmed by everything on the platform when I mainly want to use about one or two features so my brain "lazies out" if this makes sense.”

- Review collected by and hosted on G2.com

Synup is a review and reputation management platform that helps you gather and highlight authentic brand reviews across all your listings.

Your review management tool should be easy to work with and integrate seamlessly with all your review sites. If you’re a local business or agency, then a platform’s ability to improve search visibility powered by customer feedback also plays a part. Next, you should give really strong emphasis on customer service and dedicated support.‍

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