What happens next?
Pinterest boasts a sizable, active user base with a high level of purchasing intent. It’s essentially where users go to figure out what they’ll buy for their next project, social event, or craft. With that, it enables visually appealing brand storytelling and unique opportunities for product promotion.
Users can easily find and “pin” ideas on “boards”, including products and services. Because of its one-of-a-kind search and discovery based user interface, Pinterest provides comprehensive audience information as well as advertising alternatives, and a smooth transition from pins to business websites and e-commerce platforms. If you’re new to navigating Pinterest, we have a few tips to get your business started.
Photo courtesy of Szabo Viktor
Tip #1: You’re going to need a Pinterest business account
Pinterest business accounts are different from personal accounts. We do not recommend using a personal account for your business as it could prevent you from optimizing your promotions. You don’t want to put all that work in for nothing, right?
Some perks of using Pinterest for business:
How to set up your account:
Tip #2: Get your Pins pulled together
Pins are why customers come to Pinterest. They can be a variety of media types (carousel of images, static image, video, etc.), and, when collected together, are kept on “Boards”.
Pins can be promoted and advertised on the home feed, in category feeds or search results. When pins become popular, they are repinned across the site, gaining visibility to new users and increasing marketing reach.
You can even utilize something called Rich Pins, which updates pins on your business Pinterest profile automatically. This could be useful if your business has frequent price changes or new product releases. There are a few types of Rich Pins you can utilize and we recommend you check them out: Article Rich Pins, Product Rich Pins and Recipe Rich Pins.
Pinterest recently launched the Idea Pin to allow creators and businesses to group multimedia content into one pin. If you’ve got a recipe to share, a new product to demo, or makeup look you want customers to shop, this could be a great format for your business.
To get your first pin up, follow these steps:
Photo source: Pinterest Business, 2023
Okay, but what makes a pin, you know, pinnable? We know a few things for sure:
Okay – now go make some cool pins!
Photo courtesy of Fahim Reza
Tip #3: Arrange your boards
So you’ve got your pins drafted. Next would be to arrange them using boards. Boards are where Pins are stored and managed. Users can arrange pins in Boards that fit a range of categories depending on the pinner (think: vision boards). If you are a business, you can use pins and boards to tell a brand story and appeal to pinners across Pinterest.
Boards are easy to use and share with others for a multitude of reasons, however, if you prefer to keep them secret, that is okay, too! Keeping a board secret might make sense if you are preparing it before the launch of a new product or marketing campaign.
These types of boards do not show anywhere else on Pinterest and can only be seen or accessed through the creator/administrator’s profile. You can similarly protect boards, but if someone has a link they will be able to view it.
Here are a couple of really cool boards that showcase smart brand marketing on Pinterest:
Tip #4: Use a social media tool to streamline posting to Pinterest
We know Pinterest is one in a growing line of social media marketing products that businesses are using to promote their brand and products to potential and existing customers. We’ve got a platform that can help you keep track of what’s what with Synup Social.
Tip #5: Derive insights from Pinterest analytics to improve your marketing strategy
You can review metrics from Pinterest pin performance directly on the platform or through Synup Social. This enables insights from your marketing campaigns and promotions. We recommend using the analytics features to improve and inform your social media marketing strategy over time.
Ready to get your business up and running on Pinterest? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.
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