What happens next?
The art and science of ensuring that your business appears prominently in relevant online searches, search engine optimization (SEO) is rather straightforward in both its intent and its value. The processes behind SEO, however, are both numerous and intricate.
No matter what form your SEO campaign takes, your Google Business Profile should be an essential component of it. The most popular online search engine by a wide margin, Google is where people go to find the goods and/or services that your business offers.
Your Business Profile is your opportunity to establish a highly visible presence on Google – a presence that not only boosts your targeted SEO efforts but reaches out to directly to consumers with valuable information about your company.
A powerful marketing tool in multiple respects, your Google Business Profile allows you to share your business’s name, hours, phone number, physical address, website address, and other information with a large online audience. It allows gives you the ability to present a full list of the services that your company provides.
In fact, your services list is one of the most important elements of your Google Business Profile for both keyword-specific SEO and general online marketing purposes. Read on to learn how to add specific services to your Business Profile and refine your services list for maximum impact.
If you placed your business in the “services” category when you signed up for your Google Business Profile, you can easily list the specific services that you provide for public view. After logging on to the main page of your Business Profile, you simply…
1. Select “Edit Profile > Services.”
2. Select or input the specific service you want to publicize.
3. Add description and price of service if appropriate or needed.
4. To add a new service, select “Add more services.”
5. After you have added all services relevant to your business, select “Save.”
All service companies on Google Business can choose among a suggested list of automatically generated service types. A landscaping business, for example, might place “lawn maintenance” and “hedge trimming” on its services list.
If you provide a type of service that isn’t listed by Google, you can add it yourself by typing it into a provided entry field. Be aware, however, that Google prohibits certain custom services. Any entries that include vulgarities, nonsense, PII (personal identifiable information), URLs, and phone numbers will be automatically rejected by the Google arbitration system.
If you want to keep your existing customers informed about your services while reaching out new customers, don’t neglect the immense power of your Google Business Profile services list. When local customers use a computer or mobile device to conduct a Google search for a service that you offer, you can benefit immensely from having that service highlighted on your profile.
To get the very most out of your Business Profile services list, you should take special care while putting it together. For example, if your business offers services that fall into more than one general category, you will want to group category-specific services together in distinct sections on your services list.
For SEO purposes, you will also want to avoid spamming your services list entries and posts. While the strategic placement of keywords that best define your business are absolutely essential to any good SEO campaign, adding too many of these words to your services list or any other element of online content can negatively effect SEO results.
In summer of 2022, Google also began regarding duplicate posts as SEO-damaging spam. This policy not only applies to the information that you place in your services section, but to any post, photo, video, or logo that you place on your Business Profile, so make sure to delete any duplicate posts immediately!