What happens next?
The popularity of Instagram reels is growing exponentially. In just three years, Instagram Reels has become the must-have tool for brands looking to reach almost every demographic. Even small accounts are seeing an increase in engagement when they use Reels.
If you are new to the world of Reels, relax. They are just about as easy to post on the social media site as an image or text. In fact, you can do it in five steps.
The Reel is only as good as the concept. It doesn’t have to be complicated. Just decide the purpose of the Reel and how you can get there quickly. Reels are short-form videos, so plan on something 90 seconds or less.
Also, make sure the concept fits the brand. It makes sense if you sell shoes and want a video of someone dancing in them. If you sell shoes and create a video about gardening, that makes less sense.
Some types of reels people create include:
Reels can be a series of clips, one short video, or something you upload.
There are a couple of ways to shoot the video using the Instagram app and a quality portable device like a smartphone, such as:
You can also access Reels by tapping the plus icon at the top of the screen to open the post tab. Move to the bottom of the post tab screen and tap on Reels. You can add a prerecorded video from your camera roll, as well.
Once you are done recording, tap the Next button on the bottom of the screen. This will give you the option to edit your clip and preview it. You can add stickers, draw on the clips or type text onto them.
You can also add music by tapping the audio icon and picking a song.
When you complete your edits, just tap the Share to Reels button. You have the option to tag others on the Reel and invite them to collaborate with you. Just tap “Tag People" on the options list. This invites them to collaborate. Once they accept, they will be shown as one of the video authors.
One of the best ways to do this is to share it on Facebook. Before hitting the Share button, tap Recommend on Facebook. Once you make all the choices you want, tap on Share and you are done.
Instagram Reels are on the list for marketing trends in 2023. Once you create your first one, you’ll find it easy to do and an effective way to promote your brand.
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