How to Create Lo-Fi Social Media Branding

A minimalist and straightforward strategy for branding on social media is known as "lo-fi social media branding." Lo-fi social media entails employing a minimalist aesthetic with an emphasis on straightforward design components, typography, and imagery. 

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Basically that’s a fancy way of saying it looks like someone you know took out their phone and decided to randomly record a video with little preparation–except it goes viral. Despite this, lo-fi social media is engaging, has a 1:1 feel, and targets an empathetic reaction from audiences.

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Startups, independent artists, and companies who want to build a distinctive and recognized brand without expending a lot of time and money utilize lo-fi branding. Businesses may create memorable content that stands out in a crowded social media market by putting a strong emphasis on simplicity, consistency, and minimalist design.

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Photo courtesy of Good Faces

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Here are are some typical components of lo-fi social media branding:

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• Minimalist designs are frequently used in lo-fi branding

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• Lo-fi branding frequently uses bold, plain type with an emphasis on legibility and readability.

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• Lo-fi branding employs a limited color scheme with an emphasis on muted or neutral hues.

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• Consistency is essential for lo-fi branding, with a focus on preserving the same design components, color scheme, and tone of voice throughout all social media channels.

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Photo courtesy of Priscilla Du Preez

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We’ve got 6 few tips to make great Lo-Fi social media branding.

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It’s not that deep. Don’t think about it too hard. It probably isn't worth doing if you're investing as much time on low-quality content as you are in high-production shots. Enjoy exploring different ideas with an off-the-cuff approach.

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Invite your viewers to take a peek behind-the-scenes. Have someone use their phone to quickly record behind-the-scenes material for a larger, higher-production shot to offer your viewers what would otherwise be considered privileged insight into your operations.

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Keep an eye on trends. When you want to follow a trend, there isn't time for a full production. So go lo-fi and focus on getting your messaging out there without hesitation. A way to do this easily is by having established brand guidelines and a strong branding voice for social media marketing managers to reference.

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Co-Create with other content creators

Co-creating is a natural part of social media strategy and a great way to get in front of audiences you may otherwise not have access to. Using lo-fi techniques to reach your audience is a quick and easy way to hop on with another creator to engage in an interview, either pre-recorded or by using the Live feature of Instagram, Facebook or TikTok.

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Find a balance between content production.

Lo-fi shouldn’t be the only way you reach out to your audience. Brands should also utilize higher quality production techniques, high quality photos, sound bites from podcasts, and so on, to provide a well-rounded suite of educational content.

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Photo courtesy of Ron Lach

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So who is doing lo-fi exceptionally well? 

We have a few examples for you to get your creative juices flowing.

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TurboTax has combined a few different elements in this lo-fi video:

• Educational material
• List-structured information
• Current events and its impact on their audience

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This is a great way to utilize expertise for trending information by creating an easily digestible video that can be shared with a click.

TurboTax

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Shoprite posts a lo-fi recipe video series that focuses on recipes for a wide range of diets. This video utilizes:

• A recipe structure
• Educational material
• Cost-saving focus

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This appeals directly to customers and food-related videos usually always have high engagement.

Shoprite

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This lo-fi post looks like a repost from TikTok, with the influencer using a short sound over to encourage viewers to read his caption.

• Concise
• Funny and informative
• Utilizes a sound bit

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Influencers like this leverage their relatability to improve reach and user engagement.

Bret Johnson

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Ready to start posting lo-fi content? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.

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