What happens next?
A minimalist and straightforward strategy for branding on social media is known as "lo-fi social media branding." Lo-fi social media entails employing a minimalist aesthetic with an emphasis on straightforward design components, typography, and imagery.
Basically that’s a fancy way of saying it looks like someone you know took out their phone and decided to randomly record a video with little preparation–except it goes viral. Despite this, lo-fi social media is engaging, has a 1:1 feel, and targets an empathetic reaction from audiences.
Startups, independent artists, and companies who want to build a distinctive and recognized brand without expending a lot of time and money utilize lo-fi branding. Businesses may create memorable content that stands out in a crowded social media market by putting a strong emphasis on simplicity, consistency, and minimalist design.
Photo courtesy of Good Faces
Here are are some typical components of lo-fi social media branding:
Photo courtesy of Priscilla Du Preez
We’ve got 6 few tips to make great Lo-Fi social media branding.
It’s not that deep. Don’t think about it too hard. It probably isn't worth doing if you're investing as much time on low-quality content as you are in high-production shots. Enjoy exploring different ideas with an off-the-cuff approach.
Invite your viewers to take a peek behind-the-scenes. Have someone use their phone to quickly record behind-the-scenes material for a larger, higher-production shot to offer your viewers what would otherwise be considered privileged insight into your operations.
Keep an eye on trends. When you want to follow a trend, there isn't time for a full production. So go lo-fi and focus on getting your messaging out there without hesitation. A way to do this easily is by having established brand guidelines and a strong branding voice for social media marketing managers to reference.
Co-Create with other content creators
Co-creating is a natural part of social media strategy and a great way to get in front of audiences you may otherwise not have access to. Using lo-fi techniques to reach your audience is a quick and easy way to hop on with another creator to engage in an interview, either pre-recorded or by using the Live feature of Instagram, Facebook or TikTok.
Find a balance between content production.
Lo-fi shouldn’t be the only way you reach out to your audience. Brands should also utilize higher quality production techniques, high quality photos, sound bites from podcasts, and so on, to provide a well-rounded suite of educational content.
Photo courtesy of Ron Lach
So who is doing lo-fi exceptionally well?
We have a few examples for you to get your creative juices flowing.
TurboTax has combined a few different elements in this lo-fi video:
This is a great way to utilize expertise for trending information by creating an easily digestible video that can be shared with a click.
Shoprite posts a lo-fi recipe video series that focuses on recipes for a wide range of diets. This video utilizes:
This appeals directly to customers and food-related videos usually always have high engagement.
This lo-fi post looks like a repost from TikTok, with the influencer using a short sound over to encourage viewers to read his caption.
Influencers like this leverage their relatability to improve reach and user engagement.
Ready to start posting lo-fi content? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.