How to Create a Pinterest Ad

Pinterest is a powerful platform for brands to increase their online visibility, reach new audiences, and drive traffic to their websites. With its ever-inspiring mood boards and informational content, Pinterest is experiencing a resurgence. In fact, 463 million people use Pinterest every month for inspiration, information, and finding their next purchase. With its visually appealing interface and highly engaged user base, Pinterest gives businesses a unique opportunity to showcase their products and services. And, unlike Instagram, Pinterest empowers brands to easily reach larger audiences when users pin their posts. This makes Pinterest the perfect place to showcase your business! Read on to learn why and how to create a Pinterest ad.

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Here’s how to do it:

Step 1: Set up your Pinterest business account. A Pinterest business account gives you access to additional features and analytics to help optimize your ads

Step 2: Create your ad. Once you create and log in to your account, go to Ads > Create ad. From here, you’ll be able to define the goal of your ad campaign. Pinterest’s objective include: brand awareness, traffic, app installs, and conversions. Select the most relevant objective based on your campaign goals.

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Step 3: Define your ad targeting. You can choose relevant keywords, demographics, interests, behaviors, and more to refine your targeting.

Step 4: Design and upload your ad. It’s key to create visually appealing pins that resonate with your target audience - try to make something your ideal customer would actually pin to their Pinterest boards. Use high-quality images, compelling headlines, and clear calls to action. Don’t be afraid to play around with Pinterest’s pin formats, too; you can create video pins and carousel pins to capture attention.

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Step 5: Set your bid and budget. Determine your bid strategy and set your maximum bid for each click or impression. Pinterest offers options like "automatically get the most clicks" or "manually set bids." Choose whatever option is best for your campaign, then set a daily or lifetime budget that aligns with your advertising goals.

Step 6: Launch your ad campaign! Make sure to regularly monitor performance so you can optimize your ad spend.

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Creating ads on Pinterest is a no-brainer for brand visibility. Depending on your niche, Pinterest is the perfect place to discover and expand your user base and interact with customers. Pinterest users are actively seeking inspiration and ideas, making them more receptive to brand messages. Advertising on Pinterest allows you to tap into this engaged user base and connect with users who are actively looking for products and services like yours!

After all, Pinterest is all about visuals. It’s easy to showcase your products and services with high-quality images, videos, and infographics, enabling users to discover your brand organically. You can tell your brand’s story with inspiring images and compelling ads - making it easier than ever to reach and engage your audience.

And, unlike other social media platforms where content quickly disappears, Pinterest pins have a long lifespan. Your ads can continue to generate engagement and drive traffic to your website long after they have been posted. They don’t disappear after one scroll!

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Pinterest also provides seamless integration with e-commerce platforms, allowing users to make purchases directly from pins. This feature enables businesses to drive sales and conversions effectively. The less friction, the more success you’ll have!

To get the most mileage from your Pinterest ads, try:

• Implementing Rich Pins: Rich Pins provide additional details about your products or services, including real-time pricing and availability! And the more info customers have about your products, the better. Rich Pins enhance the shopping experience and encourage click-throughs.

• A/B testing: don’t be afraid to experiment with different pin designs, headlines, and descriptions to identify what resonates best with your target audience. Conduct A/B tests to compare the performance of different ad variations.

• Leveraging keywords: research and include relevant keywords in your pin descriptions, titles, and boards to improve the discoverability of your ads.

• Engaging with the Pinterest community: to skyrocket your growth, participate in group boards, collaborate with influencers, and engage with users by responding to comments and messages. Building a community around your brand enhances brand loyalty and encourages users to engage with your pins!

Pinterest gives your brand a powerful platform to increase visibility, reach a broader audience, and drive traffic to your website. By following the above best practices, you can create effective Pinterest ads that help you reach your target audience and achieve your advertising goals. Embrace the visual nature of the platform, engage with the Pinterest community, and continuously optimize your campaigns to maximize the impact of your advertising efforts.

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Happy pinning!