How to Engage with Followers Using Instagram Reels

Brands have access to many potential markets thanks to Instagram's more than 1 billion active monthly users. Instagram is largely a visual social media site, making it ideal for businesses with products or services with a strong aesthetic component. Businesses may make consumers aware of their branding through showcasing their goods on their profile and with video Reels.

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Photo courtesy of cottonbro studio

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Instagram users routinely use the app for long periods of time, which results in an extraordinarily high level of user involvement. This could be useful for companies looking to develop strong relationships and foster brand loyalty.

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Photo courtesy of Ron Lach

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One of the finest platforms for direct consumer marketing is Instagram, where companies can work closely with other brands and influencers to broaden their audience. Additionally, Instagram provides businesses with a range of analytics tools that can be used to assess the effectiveness of their content, identify the most active people among their followers, and gain a deeper understanding of their audience.

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Photo courtesy of Amar Preciado

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How businesses are optimizing their Instagram accounts

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Instagram has a tool called Reels that enables users to make and share up to 60-second-long short films. Music, filters, and text overlays are just a few examples of the creative tools that may be used to make reels.

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Reels are similar to TikTok in that they can be found on Instagram's Explore tab and posted on a user's profile or Instagram Stories. Additionally, Reels have their own area on a user's profile, making it simple for fans to access and view all of their Reels material.

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Reels is a tool that many users utilize to display their individuality and creativity, and influencers, brands, and companies use it frequently to interact with their audience and promote their content.

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Photo courtesy of Alexander Mils

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Why is Instagram Reels so important?

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As we mentioned above, Reels enables users to produce and share 15 to 60-second videos. Reels are important to brands for a number of reasons:

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• Reels are easy to find because they are presented in the Explore page. According to their interactions and interests on Instagram, users may find new material on Instagram's Explore page.

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• Businesses may use reels as a creative outlet to present their goods or services in a more dynamic and interesting way. Brands can also inject a lighthearted and entertaining touch into their material by using filters, music, and text overlays.

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• Brands may use Reels as a platform to distribute educational content that informs their audience about their goods or services. This might take the shape of product demos, instructional films, or inside looks at their company.

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• Reels may be used by businesses as a means of connecting and engaging with younger audiences, as they are quite popular with that demographic.

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• By utilizing Reels, companies may remain ahead of the competition by becoming early adopters of the feature and exhibiting their goods or services in a distinctive and attention-grabbing fashion.

Photo courtesy of Loli de Elia

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So how do you make top-tier Reels?

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• Use Reels to highlight high-caliber, imaginative content: Make use of Instagram Reels to post entertaining, imaginative, and eye-catching content that will attract your followers.

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• Use sound effects and music: Including sound effects and music will give your reels a more dynamic and interesting feel.

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• Edit and improve your videos: To make your Reels more eye-catching, use Instagram's editing tools to add text, filters, and other effects.

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• Boost your Reels' reach and visibility by using pertinent hashtags and geotags.

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• Interact with other accounts: Comment, like, and share on other accounts' Reels to get to know them better. By doing this, you may increase your visibility and forge connections with other platform users.

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• Respond to messages and comments: Be sure to answer messages and comments left by your fans on your Reels. This promotes a sense of community and demonstrates your appreciation for their participation.

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Photo courtesy of Pixabay

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Some examples of businesses doing Reels successfully

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Wholefoods

In this Reel, Wholefoods utilizes an employee as a coffee expert to educate viewers on how to choose a new coffee type. Educational videos are a great way for brands to engage viewers with new information on products and services, as seen here. Another layer to this video is that they’ve used an internal expert who is not only familiar with coffee, but how to shop and purchasing decisions within Wholefoods. This is a great way to enable shoppers and connects directly with viewers.

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Popeyes

Popeyes leveraged recently trending current events, such as the AI boom, to showcase a new way to stack a Popeyes chicken sandwich. By utilizing the popular TikTok voiceover and an AI generated how-to in this short and sweet video, Popeyes presents itself as laid back and creative, appealing itself to audiences of all ages. Someone actually left this comment in response reflecting the general sentiment in response:

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Chase

In an effort to reach Black and Hispanic communities with Financial Literacy, Chase created this Reel with one of their Community Managers, giving 3 easy tips to build a budget. This video is quick, easy to understand and utilizes an expert to provide digital outreach to an otherwise financially underserved community. It’s an incredible way to actually create change and provide support to customers while establishing themselves as experts in alignment with their branding.

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Wegman’s

This is a really clever and quick way to respond to customers without expending a ton of resources. A video highlighting a delectable chocolate cake is extremely engaging. Doing this while responding directly to a customer is a great idea and a sure way to increase responses to stories from customers. This video alone garnered 10.4k views.

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Want to start making Reels? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.

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