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What happens next?
Do you want to drive more customers your way than ever before? If so, you need a high star rating on Google – and that starts with getting more five-star reviews. You cannot just leave it to chance, however. There’s definitely a winning formula when it comes to getting the best reviews possible coming in all the time. Ready to get started? Here’s what you need to know.
Five-star reviews go a long way toward earning you new and repeat customers. Here’s a look at how each positive rating will benefit your company.
Excellent reviews help Google algorithms match your business to relevant search results. With each five-star rating you get, you’ll steadily rise to the top of local searches, helping improve your brand visibility.
Through that process, you will get a chance to show customers how you can help resolve their pain points with your products and services. Depending on your setup, your outstanding reviews might earn you foot traffic, website visits, and phone calls.
Awareness alone is not enough. Customers also need to have trust in your brand before they will complete their purchase. Without any reviews to rely on, they’ll likely wonder if your company is even legit.
Five-star reviews help build trust by using social proof to vouch for your product and service quality, integrity, and professionalism. They help alleviate concerns about your brand while answering questions about how you do business and what to expect from your offerings.
As you earn great reviews from your customers, your star rating appears in your Google Profile, helping you stand out from your competitors. Your customers can easily compare your rating to other brands’ as they view your profile on Maps and search engine results pages.
If you have enough five-star reviews, you’ll end up with the highest star rating out of all the listings. You will then instantly earn the most clicks, visits, and the like, simply due to the strong backing of your brand.
Now that you know just why you need more five-star reviews, it’s time to get started bringing plenty your way.
Ready to get more five-star reviews on Google? Just follow these four easy steps.
You cannot get five-star reviews if your products and services don’t leave people wholly impressed. Everything you have to offer must outperform your competitors' offerings, or you won’t be able to get overwhelmingly positive feedback.
Your service quality matters, too. So, don’t forget to roll out the red carpet for every customer. Give them a memorable buying experience, resolve all concerns right away, and make them feel valued above all else.
Your Google Profile must represent your brand 100% to encourage your customers to chime in. If the content leaves them guessing if they’re in the right place, they’re likely to give up, click away, and forget about writing up a review.
To prevent that, post lots of high-quality photos, write up a fantastic business description, and fill in all the other details about your brand. Aim to remind people why they love your company, so they’ll happily share their experience far and wide.
If you want to boost your star rating naturally, you must directly ask for honest reviews. Start by asking them to leave a review on your Google Profile after completing their purchase.
Make leaving the review as easy as possible, too, by putting a review link in your thank you emails and SMS messages. Don’t forget to put a link on your website as well.
When you get positive reviews, boost their signal by sharing them with the world. Start by adding them to your website as strong social proof that your brand is the best of the best. Also, share them on social media and work them into your email newsletters.
Remember to share positive reviews in your thank you letters as well. The included reviews will demonstrate what a well-crafted five-star review looks like while encouraging your customers to write up their own for your Google Profile.
Getting five-star reviews regularly coming in takes time, for sure. Don’t be surprised if you have to work at it for months before starting to reap the rewards. Just go slow and steady and you’ll eventually be well rewarded for your efforts.
And, less time obsessing about your local presence