As a business owner, you need to let your target market know that you're legit. The blue check mark next to your Instagram handle signifies that your account has been verified by the social media company, building trust and customer faith in what you have to offer.
Here, we'll explore the steps you need to get the blue check mark on your account.
- Step 1: Tap the three small lines in the upper right hand corner of your Instagram business profile.
- Step 2: Tap the settings gear icon.
- Step 3: Tap the account button.
- Step 4: Tap the request verification option and fill out the form, submit when complete.
Filling the verification request form correctly is key to boosting the likelihood that Instagram will agree to verify your account. Basically, Instagram wants to ensure that your business is legit before awarding you the blue checkmark.
A few tips to make it more likely that Instagram will agree to award you the blue check:
- Get descriptive in your Instagram profile. Don't be vague about your products or services, and make it simple for anyone who is visiting your account for the first time to understand what your company has to offer.
- Create both Instagram posts and stories regularly. When your account is active, it's easier for Instagram to see that your company is legitimate. While it's ok to post some of your personal life on your business Instagram account, you want to make it clear to Instagram that you're running a legitimate business that customers can rely on. Use your posts and stories to show what's going on behind the scenes in your company.
- Asks customers, friends, and family for help. When others tag your business or feature you in posts and stories, Instagram can see that your page is genuine. Asking others for help is a great way to show Instagram that your services and products are legit. When someone tags your business, be sure to share their post or story so that it pops up on multiple accounts.
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