What happens next?
Most professionals today have a LinkedIn profile, but many users haven't updated it recently. Of course, this may not matter for some, but others may miss out on networking and career opportunities. This article is here to help by suggesting three areas that are worth looking at to improve your traction through your LinkedIn profile.
Your headline on LinkedIn is an essential part of your profile; it tells others who you are in one sentence. Sadly, many people have not taken full advantage of this space and use something quite generic such as their job title.
Of course, you can use your job title, but there is also space for additional information. Keywords are the critical thing to think about here. This is a genuine piece of real estate to place the type of terms that will grab attention. Many people use different skills in their work, and it's a good idea to highlight this. For example, you could write that you are a digital marketer, which will grab some attention. However, including other terms in your domain may grab you more, such as marketer or content writer.
Many people don't write a summary on LinkedIn, or only have a very short one. Either of these approaches is a missed opportunity. You need to consider that users have a short attention span online, and asking someone to scroll to the bottom of your profile is asking a lot. This is an even more important point if you have a lot of experience and multiple roles.
This is why the profile summary is such a crucial opportunity to grasp. You can detail some of your most essential work information here and encourage someone to read more in the experience section. So, if you're a job seeker, you can immediately let a recruiter know some necessary details. Even if your LinkedIn profile is exceptional in every other respect, it's often how you present your information that grabs attention.
The skills section on LinkedIn may be something you filled out when creating your profile but haven't touched since. This is undoubtedly the case for a lot of professionals. However, this is another missed opportunity, and you should revisit it.
Remember, the keywords used in the job marketplace are constantly changing, and you need to be as relevant to recruiters as possible. This means you want to add new skills, and you can delete less relevant ones to create space if needed. Skills are not exclusively found in the skills section, as weird as that sounds. So, you should include skills in various places on your profile, such as the summary and individual career sections.
If you are like many professionals or business owners on LinkedIn, your profile may have been neglected for years. However, for the best possible outcome for you and your business, you must post updates regularly and engage with your connections. If you, like me, find it difficult to keep a track of all your social media profiles and want to manage them all from one place you can try our Synup Social. With a free 30 days trial you can try it out before making an investment.