What happens next?
In social media platforms, hashtags and geotags are two frequently used tools that can aid users in finding and interacting with content. This increases feed visibility and improves brand awareness and ultimately, conversions.
So what exactly are hashtags and geotags? On social media sites, hashtags are words or phrases that are used to categorize material and make it easier for users to find it. A user may view all of the open posts that have used a certain hashtag by clicking on it or searching for it. For instance, if a company uses the hashtag #newproduct while posting a photo of their product, other people who are searching for new items may find it using that hashtag.
Photo courtesy of freestocks
Brands may add a specific place to their articles using geotags, which are location-based tags. This might be a town, a company, or a particular landmark. Users of social media platforms may view all of the publicly available posts that have been tagged by performing a search for that area. For instance, a person searching for a restaurant in a certain city can come across postings from other users who have been there and have shared their views.
Geotags and hashtags may both be effective tools for businesses to broaden their social media audience and boost interaction. Businesses may connect with customers who are interested in particular subjects or trends by employing pertinent hashtags. Businesses may also contact consumers who are in a certain place and might be interested in their goods or services by adding geotags.
Photo courtesy of Nguyen Dang Hoang Nhu
Here are some pointers to make the most of hashtag usage:
Tip #1: Use hashtags that are pertinent to your industry, brand, and the content in your post. By doing this, you will be able to reach your intended audience and improve the likelihood that people will find your content.
Tip #2: Use a combination of trending and niche hashtags. In addition to using relevant hashtags, think about combining trending and specialty hashtags. While specialist hashtags will help you connect with a more focused, engaged audience, popular hashtags will broaden the audience for your content.
Tip #3: Create a hashtag specifically for your company and urge your fans to use it whenever they share content relating to it. You may track user-generated content and create a community around your business with this.
Tip #4: Don't go overboard! Using too many hashtags might clog up your message and make it difficult to read, even if they can be a beneficial tool. Per post, try to balance using 1-2 popular hashtags and 1-2 specialized or branded hashtags.
Photo courtesy of Austin Distel
Want to see some businesses who are using hashtags and geotags well? Check out the examples below:
Pizza Hut and Outback Steakhouse are well-known food establishments with a strong presence across North America. The first and second image below shows how both of those locations are geotagged on various posts on Instagram. When your business is geotagged, posts will show up as such through the search function. If users are looking to guess the vibe of your establishment, here is where they’re going to do their research.
The third image shows how many locations Outback Steakhouse has geotagged in the United States. Being a franchise with many locations, this is essential to helping customers find your location so they can see what the current product and service promotions are.
The key to popping up in the geotag search is encouraging visitors to tag your location when posting about it, and you should tag it, as well, in every post that you make regarding whatever location you are posting about!
During the holiday season, Dunkin used the hashtag #myteamdunkin and lo-fi TikToks to promote their employee gift campaign where they gave $500 to Dunkin employees. This promotes a positive brand image, reinforcing to customers that Dunkin is employee-centric and increasing brand loyalty.
H&R Block Canada really worked the hashtags in their post about filing taxes early. You can see that hashtags span a spectrum of financial terms, strengthening the reach of the post and thus increasing the post’s visibility on Instagram. It’s okay to get creative with hashtags, so long as they are somewhat relevant to your product offering.
HR Block Canada
Photo courtesy of Thought Catalog
Use a social media management tool to streamline all of your posts, so you can spend less time on execution and more time on picking the right hashtags and geotags for your business. Enable your social media presence by using Synup Social for your social media posting. Synup Social streamlines multi-channel posting using AI-supported post creation. More importantly, you’ll be able to collaborate and post within the same dashboard, making social media management easier than ever.
Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.