What happens next?
Social media is an effective tool for boosting recognition and visibility for brands. Businesses may expand their reach to a broader audience by launching social media marketing campaigns and maintaining a strong social media presence.
Different social platforms have their own perks and provide companies the chance to interact more personally with their audience. By promoting engagement and feedback, social media marketing efforts may assist firms in building closer ties with their clients.
Social media platforms include powerful targeting features, too, that let companies target specific audiences based on their demographics, interests, and social media activity. This implies that companies may send highly targeted advertisements to the appropriate individuals at the appropriate time.
This is great, as social media is relatively cost effective and the conversion rates are quite high. Brands can tailor their campaigns for the most ROI by targeting certain audiences and monitoring analytics.
Photo courtesy of charlesdeluvio
A way for businesses to enhance their social media marketing initiatives is by partnering with other brands on their social media campaigns. Doing this has a few notable advantages:
Improving Campaign Reach: By exposing your brand to a new audience through social media campaign partnerships, you can expand to new audiences you may otherwise not have access to. Collaboration gives you access to another company's customers and vice versa, enabling you to reach a larger audience than you could on your own.
Cross-Promotion: Working with other brands on social media enables you to cross-promote each other's goods, solutions, or content.
Cost-Effective Marketing: Collaborating on social media with another company might help you promote your brand for less. Working together with another company enables you to take advantage of each other's resources, reach, and influence rather than spending money on conventional advertising or influencer marketing.
Brand Awareness: Collaborating on social media with another company may help both brands become more recognizable. By working together, you may benefit from each other's reputation and brand equity, which can help you gain the confidence of your respective audiences.
New Chances: Working with a different company on social media might open up new possibilities, including co-developing goods or services, having joint conferences or webinars, or even establishing a long-term commercial collaboration.
Collaborating with other companies on social media may be a successful method to expand your audience, cross-promote your goods or services, and raise your profile. You can reach out to new customers, reduce your marketing expenses, and open up new growth prospects by working with other companies.
Photo courtesy of Priscilla Du Preez
So how do you get started collaborating with other businesses while also expanding your audience? We’ve got a few ideas to get you up and running:
Tip #1: Determine possible partners by considering the companies or groups that share a similar target market with your brand. You might also think of collaborating with influential people or business titans.
Tip #2: Reach out to partners and get an idea of their desire to collaborate. Make contact with the companies or groups you are interested in working with and suggest a partnership. Make sure to specify how the alliance will be advantageous to both of you.
Tip #3: Negotiate the terms in a timely manner. Go over the particulars of the partnership, such as the objectives, duties, and if there will be any pay exchanged. Ensure that expectations are understood by both sides.
Tip #4: Organize and execute your co-branded event, collaborate on a promotion, or write joint social media postings. Be sure to tag, hashtag and geotag where necessary!
Tip #5: Don’t forget to use social media analytics tools to monitor the partnership's performance and assess its viability. Tweak and adjust the strategy accordingly.
You can effectively collaborate with other social media campaigns to reach new audiences and accomplish your marketing objectives by adhering to these guidelines and being open to different types of creative collaboration.
Photo courtesy of Adem Ay
Are you curious what a successful partnership looks like?
We’ve got some examples for you below:
Fairway Market partnered with Oreo and a slew of community based supermarkets, as well as American Dairy Northeast on their Fill A Glass with Hope fundraising campaign. This was a fabulous opportunity for reposting on multiple channels through several other profiles, and displays a community-centered approach to marketing that will get their brand in front of the eyes of new audiences in the Northeast.
On somewhat of a larger-scale marketing campaign, Starbucks worked directly with Shondaland and Netflix’s promotion for Bridgerton by pairing drinks alongside popular characters from the second season of the show. This cross-promotion may be more high profile, but it presents a creative example of how to tag another company while promoting goods or services that may not be in direct alignment with one another, but can complement each other. This is also a great way to act on a trend of the moment, as Bridgerton’s second season received a lot of press and was often viral on social media platforms.
Playa Bowls and Chobani partnered together to promote National Coffee Day. Both Chobani and Playa Bowls promote healthy food consumption, so it makes sense that they would work closely together to create a marketing promotion that brings coffee lovers into stores. This is a great example of educating consumers, who may otherwise not know that Playa Bowls use Chobani in their coffee beverages and getting in front of the eyes of fans of either brand through their social media profiles.
Ready to start partnering with new brands to create incredibly engaging social media marketing campaigns? Increase your social media presence by using Synup Social for your social media posting. Synup Social streamlines multi-channel posting using AI-supported post creation. More importantly, you’ll be able to collaborate and post within the same dashboard, making social media management easier than ever.
Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.
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