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Let's face it: when it comes to social media tools, your phone's native camera app just won't cut it anymore. You need to bring in the heavy artillery. And no, we don’t mean a ring light! We're talking about tools and apps that are the superheroes of the social media realm. With powerful tools, you can schedule posts, analyze data, create engaging images, and even engage with your audience while you sip your morning latte. After all, social media marketing isn’t as simple as posting coffee pics ad hoc. Any seasoned social media marketer knows that a powerful presence relies on a carefully thought out strategy. Read on to learn about the must-have social media marketing tools that will help you carry out your strategy with ease.
Investing in the right tools is a key investment in your brand. Just because success can happen “organically” doesn’t mean you shouldn’t devote resources to social media! From hiring the right team to giving them the tools to succeed, if you want to see results from your brand’s social media presence you need to devote time, energy, and budget to your socials. With the right tools and a non-shoe-string budget, your team will be on their way to making your brand a social media sensation! A great social media tool will:
Sounds pretty good, right? As any seasoned social media star knows, mastering socials requires more than just charm and charisma. Whether you're a seasoned influencer, a small business owner, or just someone looking to up their Instagram game, we've got you covered. After all, it takes the right set of tools to help you navigate the world of Facebook, Instagram, Twitter, TikTok, and more. Finding the perfect tool for your social media journey unlocks a new synergy and flow for you and your team - and it’ll show in your KPIs! Deciding on a tool is tough, but we're here to help you decipher the tech lingo, sift through the endless options, and handpick the must-have tools that will elevate your social media game for years to come.
Welcome to the exhilarating world of social media management! Let’s dive headfirst into the must-have tools that make running your social media empire a breeze - so you know what the options are when you get to deciding. Gone are the days of juggling multiple platforms and drowning in a sea of hashtags and emojis. With the right social media management tools in your arsenal, you can make social media management stress-free.
So, what are the magical tools that promise to transform your social media game? Social media management tools are your secret weapons, designed to help you schedule posts, monitor engagement, and track the performance of your content across various platforms.
There are a lot of tools out there, and we’d be remiss if we thought we could cover every single one. From automation and scheduling to social listening and analytics, there are dozens of features to analyze across platforms (and dozens of platforms, for that matter). Some are all-in-one solutions, while others need some support from other tools. We’ll introduce you to a few of the classics.
For more in-depth analysis of these tools and more, check out our roundup here.
This trusty sidekick allows you to schedule posts, engage with your audience, and even track social media conversations in one dashboard. It's like having a personal assistant for your tweets and updates. It’s as standard as a social media management tool can get, but pretty bare-bones.
Buffer is your go-to tool for scheduling and publishing content at the perfect times for maximum impact. Plus, it offers great analytics capabilities to help you fine-tune your strategy.
The Swiss Army knife of social media management, Sprout Social, offers scheduling, analytics, and social listening. It's like a superhero suit for your social media persona.
Synup Social has quickly become a favorite with agencies and small businesses alike. With revolutionary multi-brand and multi-location management capabilities, it makes juggling tasks (and sharing reports) simple. And don’t get us started on the AI-generated post creator!
With so many tools out there, how do you choose the one that's right for you? It's all about compatibility! Consider your needs, budget, and the platforms you frequent. Do you need robust analytics, or are you all about automation? Are you a solo artist or part of a social media squad? These are the questions that'll lead you to your perfect match.
Pro tip: Before committing to a tool, make use of free trials. Test the waters, explore the features, and see if it sparks joy in your social media journey. Remember, the best tool is the one that makes your life easier and your content shinier.
Next, we’ll cover content creation and design tools and capabilities. Read on to learn how to build visuals for your page that will make your audience go “OMG”.
How do you catch your audience’s attention? Let’s get visual! After all, posts with images can get up to 6x the engagement of text-only content. Of course, your competitors probably know about that stat, too. So let’s build visuals that will really stop your followers mid-scroll!
When it comes to social media, standing out is the name of the game. Your content needs to be more captivating than a viral cat video! Luckily, with the right tools (and attitude), you don't need a degree in design to create an engaging post. What you do need are the right tools in your creative arsenal 👀
Now for the part you came for: the tools! While there are plenty of great tools out there, we’ll just introduce you to the big 3.
Everyone seems to use Canva these days. From middle schoolers making a snazzy presentation to social media managers without graphic designers on-staff, Canva is your one-stop shop. It’s intuitive, free, and sleek. What more could you want?
Want to take your content creation skills to the next level? Adobe Creative Cloud is your next step. With applications like Photoshop, Illustrator, and InDesign, you’ll be ready to produce the type of content that will have followers in your dms asking for a tutorial!
If you love Instagram Stories, Unfold is your new best friend. With customizable templates and aesthetic fonts and decorations, you can make your Stories swipe-up worthy!
With the right content creation and design tools in your pocket, you'll be ready to level up your feed and nail your brand’s aesthetic. The vibes will be vibing in no time!
Some people are left-brained, and some people are right-brained. Turns out they both belong in social media management! While half the battle is honing and maintaining a certain je ne sais quoi for your brand, the other half is figuring out whether your careful work is actually yielding results. After all, your social media strategy is part of your overall marketing and business plan, and you need to have numbers to show you’re on the right track. Deciding which tool you want to use (or if you need an off-platform tool) will depend on your KPIs, of course.
It’s not enough to post and pray! Here are a few tools that will help you figure out whether your strategy is really working.
When it comes to web analytics, Google Analytics is the OG. With GA, you can track your performance and show you who’s visiting, what they're doing, and how long they're sticking around. Plus, it can even tell you which social media platforms are driving the most traffic. Hellooooo, conversion tracking!
If Facebook and Instagram are your main squeezes, the Meta Business interface should be of help to you. You can get details about your page's performance, audience demographics, and the reach of your posts. While we wouldn’t recommend most platform-specific analytics systems, Meta Business Insights is helpful since it covers two of the most popular platforms for brands.
Along with many of the other social media management tools we mentioned above, Sprout Social offers analytics. While the quality (and helpfulness) of the analytics features vary, Sprout Social has a solid offering. And if you’re already using it, you may as well do everything in one place!
Synup Social offers unique, post-by-post analytics that make it easy to determine exactly what’s driving your day-to-day engagement. That way, when you’re building next month’s post calendar, you have a blueprint for what made your audience feral.
And just like that, we’re on to the next section. Remember, with the right analytics and reporting tools, you're ready to turn data into aligned action.
Ready to be a social media detective? Don’t worry - we’re not talking about Sherlock Holmes. We’re talking about social listening! Social listening tools empower you to eavesdrop on digital conversations, uncover hidden insights, and become a master of online sleuthing. You can get to know your audience, track mentions, assess sentiment, and more. If analytics give you a picture of how you’re performing overall, social listening shows you the nitty gritty, day-to-day interactions that drive your growth and visibility.
Wouldn’t it be nice to hear what your audience is saying about your brand, your industry, and your competitors? Good news: with the right tool, you can. That's the power of social listening!
There are a lot of tools out there that can help you get the 411 on brand mentions and industry chatter, but here are a few of the most popular.
Think of Mention as your personal spy. It scours the internet for mentions of your brand, products, or keywords, letting you know who's talking about you and what they're saying.
Brandwatch delves deep into social data, helping you understand trends, track sentiment, and uncover valuable insights about your audience and competitors.
If you want to keep your finger on the pulse of the web, Talkwalker is your new BFF. It monitors social media, news sites, blogs, and forums to give you a comprehensive view of your online presence.
With the right social listening and monitoring tools, you can stay on the pulse and learn who’s saying what about your brand, industry, and competitors. Staying ahead of the curve has never been easier. And now that you’re armed with knowledge, it’s time to boost your visibility!
Organic growth is great, but what if you could speed up the process of becoming an overnight sensation by a few years? Say hello to promos and ads - the combo that will boost your reach to people who might become your biggest fans. Using a tool to help curate your ads will help mitigate spend, direct your posts to the right audience, and more. Let’s get into it!
Getting noticed isn't just a goal - it’s a must. That's where advertising and promotion tools come to the rescue. They boost your visibility to new levels and expose your brand to untapped audiences, speeding up your growth while guaranteeing that you get eyes on the posts you work so hard on.
Ready to get into it? Here are the tools to know:
If you're looking to target specific audiences on Instagram or Facebook, head to Meta Business Suite! It lets you create and manage ads, customize audiences, and track performance on both platforms. Some tools, like Synup Social, are even integrated with Meta Business Suite, enabling you to boost or promote posts straight from your normal social media management platform.
It’s no secret that Google dominates search. Buying ads on Google ensures your brand appears right where your potential customers are searching, whether it's on Google's search results or across partner websites.
Want to join the conversation in real-time? Twitter Ads lets you promote tweets to reach a wider audience, capitalize on trending topics, and spark engagement.
With the right advertising and promotion tools, you can boost your posts and expose them to your brand. When it comes to social media, visibility is key! Once you get the right eyes on your content, you’ll see growth like never before.
The best way to stay on your followers’ minds? Build a community they actually want to be a part of. Once you build a community around your brand, you’ll transform your social media presence into an engaged, buzzing hive of activity.
Building a vibrant and engaged community is the same as building your brand’s personal fan club. Here are the tools that will help you on your community-building journey:
Sprout Social again? That’s right - it isn't just about scheduling and analytics; it also helps with managing your social media community. With the inbox feature, you can seamlessly respond to messages and comments from all your social platforms in one place, effectively managing relationships with your fans.
If you want to take your community management to the next level, Zendesk is the place for you. It provides top-notch customer support, making your customers feel heard and valued whenever they have a question or issue.
Hootsuite is back on the scene with its Inbox feature, designed to streamline your community management efforts. It keeps your messages organized - so you never miss an opportunity to engage with your audience.
Building strong connections is what community management is all about! With the right community management and engagement tools, you can turn your social media following into a community that will serve your brand for years to come.
If you’re overwhelmed with the tools and the tasks and the work ahead of you, we’ve got your back. When it comes to scheduling your posts and carrying out your strategy, an automation tool is your new best friend.
Staying on top of your posting schedule and engagement is easier said than done. You can build a plan - but executing it consistently will make or break your strategy. That's where automation and scheduling tools save the day, so you can be everywhere at once (without actually being online).
The best way to automate your scheduling? With a tool, of course. Save yourself hours by using a tool built with convenience in mind. Here are some of our favorites:
Zapier’s automation library is seriously impressive. From Slack to LinkedIn Ads and more, Zapier connects your favorite apps. It can do everything from automatically posting your blog updates to social media to sending thank-you emails to new followers.
If you're a social media content curator, SocialBee is worth a look. It lets you categorize and schedule posts according to your content strategy, ensuring a consistent flow of fresh content with less grunt work upfront.
Later is perfect for planning and scheduling Instagram posts, stories, and videos in advance, complete with a drag-and-drop calendar for easy management.
Now, you’re the master of your time and your schedule. The right tools should save you time and energy - not give you a headache. Make sure your tech stack is working for you!
Social media is always changing. And if you want your brand to be at the forefront, you’d better keep up!
When it comes to socials, staying stagnant is not an option. To thrive in the world of social media marketing, you have to keep your finger on the pulse of the latest trends.
Keep tabs on innovation and stay trendy to keep connecting with your customers and building a loyal and engaged community!
Now you know the 411 on what tools are out there, you’re ready to add to your tech stack. Assess your needs, learn what’s out there, and choose the tool for you.
To stay at the top of your game, keep these tips in mind:
With the right tools, strategies, and creativity, your socials will be popping off in no time. No matter what tools you use or what strategy you implement, remember that the key to success lies in your willingness to learn, adapt, and, above all, connect with your audience.