Google uses citations to your business on other websites (like Yelp or TripAdvisor) to rank the relative importance of your business and determine its place in SERPs. The more accurate and consistent your business listings are, the higher it will rank in the Google search results. Ensuring consistency in your listings on so many different sites is a painstaking task, but it’s not impossible.
Don’t get us wrong, it’s still a vital part of your overall marketing program and definitely not something you can blow off. With our automated citation audit, your listings can easily be added, fixed or corrected wherever you need them while you can focus on what matters most, your business.
All the conventional SEO techniques and enhancements receive a complete makeover when viewed in the light of local SEO. A local business depends on local SEO. -Neil Patel, Entrepreneur.com
Worst of all, ineffective citation-building or ignoring citations altogether can mean fewer customers for you.You're unlikely to be visible in the Google+ Local results or elsewhere in local search as long as your citations are a mess. That's wasted time, and a wasted opportunity. -Phil Rozek, Whitespark Blog
As a local business owner, when you invest in online marketing, the first thing you need to focus on is your listings. They should be accurate in terms of NAP data and present on all the major directories where your customers might be looking for you.
The main reasons why small businesses don’t check or clean up their listings is that they simply don’t know how important it is or they don’t know how to go about it. Another factor is the lack of time to follow through on a full audit.
This is where Synup comes in.
After your audit is complete, we help you maintain the consistency of your listings by regularly crawling the web for any updates made by search engines.