Vendasta is a local marketing service company based in Canada that provides agencies with white-labeled marketing solutions for small and medium sized businesses.Their services include customer relationship management (CRM), marketing automation, local listings, sales pipeline management and report generation. To put it in a nutshell, they offer agencies with white label tools they can offer to customers.
Vendasta has been called a “feature rich” platform that offers a huge package of deals for agencies. Let’s take a closer look at Vendasta’s Services!
Vendasta’s marketing automation allows agencies to provide their customers with online listings management services.They create and update business information on 35 listing sites in addition to fixing similar information with data aggregators. They are also spread across several niche directories for SMBs such as real estate, healthcare, legal, restaurants, hospitality and automotive.
Vendasta’s Concierge services allows agencies to manage all their client listings from a scalable dashboard of sorts. This includes integrating task creation and management, to-do’s, collaboration between departments, and other agency tasks. They also generate reports on a monthly basis to track necessary analytics that can be passed on to clients. An agency can even opt to give up their listings management to Vendasta’s in-house Digital Agency services which will be managed from under the agency’s brand. This means they will work alongside the said agency’s sales team as part of their Do-it-With-Me™ approach.
Through Snapshot, Vendasta creates reports based listings analysis, reviews, social performance, website performance and online advertising. With these comprehensive reports, Vendasta offers an email marketing strategy as well. They have ready-made email campaigns that can be further customised with existing templates, and carry forward nurture campaigns.
Vendasta creates clearly defined, rich profiles of clients for digital and non-digital products which is to provide easy access for referencing from one place. This means adding the business’ information, social accounts, triggers, engagement metrics and client personas to have a streamlined process of maintaining client information. An agency’s sales team can prioritize leads with respect to the prospects engagement with the Snapshot reports, and the likelihood to convert.
Vendasta’s “One Stop Digital Storefront” where agencies can handle multiple clients/vendors from an integrated setup. With the Product Catalog, agencies can highlight the products they want their customers to see. Further, each of the client’s products when added to the Product Catalog can have an additional promo page created with the product’s descriptions, images and contact information.
That’s a good question! But let’s rephrase that question to put things into perspective. Is Vendasta an apt choice for your agency, based on their huge range of products, and how much you would have to pay them for it? If you are ‘best-case-scenario-curious’, or ‘worst-case-scenario-confused’, let’s help you weigh the pros and cons.
So, given all the pros to opting for Vendasta, here are some aspects of it that make you want to think twice about opting for their service.
Synup is a viable alternative which is cheaper, and has a flexible process. We offer similar local listing services along with an integrated dashboard that lets you manage all your listings from one place. There is no additional set-up fees, or recurring costs for APIs and SSOs. We also offer white labeled solutions for agencies.
Still not convinced that Synup is better than Vendasta? See how we’re different from them in our comparison page here!