If you're a search marketing professional - you've been there. It's the end of the month and you need to prepare reports for your clients to show progress. You've done all the work, but the client doesn't know, heck, they even insist that you produce a report to show them what's been done. So, how do you go about creating an end of the month report if you're an online marketing professional?
The mantra of every business revolves around growth potential. Business owners who have figured out how to generate referrals from their existing customer base are more likely to survive and thrive. A study published in the Journal of Interactive Advertising indicated that word-of-mouth advertising appeared to have a more significant impact on shopping and buying decisions than traditional marketing methods. Generating qualified referrals is a solid strategy with positive outcomes, but it is a strategy that requires planning and finesse.
I came across an interesting thread last week in Linda's Local Search Forum and one of the biggest problems consultants were facing was convincing their clients that Local SEO isn't a sprint but a marathon. It's important for clients to understand how quickly the ecosystem for local businesses is changing and that getting a visible and consistent presence takes a lot of time + effort and gets harder as you wait longer to get started. I wanted to put my thoughts down about how you can actually educate your clients that it's not just important, but necessary for them to stay patient. This education will go a long way in setting expectations and ensuring that your clients are happy and stick to your service.
While getting an SEO firm off the ground, it's normal to accept any clients that come your way. After all, you have to start somewhere. Once you've established a decent list of regular clients, however, you can -- and should -- start being choosy. At a certain point, you'll realize on your own that some clients are more trouble than they're worth. Even if you're among the most skilled local SEOs in the industry, there's no pleasing certain people. The question, though, is which clients are worth it and which aren't. By learning to identify problematic SEO clients "by sight," you'll save yourself a lot of frustration, headaches and bad times.
Get more resources about the industry delivered straight to your inbox