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80+ Industry Specific Social Media Marketing Statistics For 2024

Madeleine Johnson / October 31, 2023

Are you ready for the voice search revolution? With the rise of voice assistants like Siri, Alexa, Google, and Cortana, if your business isn’t showing up on voice search, you’re missing out on major visibility. Learning about the state of voice search will help prepare you for what’s to come - while giving you insights so you can stay on top of the competition! Read on for helpful voice search statistics and predictions for 2024 and beyond.

Top 5 Social Media Marketing Statistics for 2024

  • 4.9 billion people use social media
  • >75% of people aged 13+ use social media globally
  • The social media app market is valued at more than $50 billion, making it one of the most valuable app categories
  • The amount of time users spend on social media is over 150 minutes per day
  • The average user regularly uses 7 different social media platforms

Top 5 Social Media Marketing Statistics for 2024 & Beyond

  • Globally, there will be 5.85 billion social media users by 2027
  • Social media users watch 17+ hours of video content per week, a number that is expected to grow in 2024
  • 90% of social media marketers believe that community-building will be crucial for success in 2024
  • Social media ad spend is anticipated to cross the 300 billion mark by 2024, up from 270 billion in 2023
  • The average time spent on social media is expected to climb to well over 2 hours per day

Do you know why social media is so popular?

More than half of the global population uses social media. It’s a commonality that spans generations, countries, and beliefs. Here’s what makes it special:

  • Connection: with a global reach and the power to communicate instantaneously, users can connect wherever, whenever
  • Information: real-time updates from diverse sources provide of-the-moment updates on topics from entertainment to breaking news
  • Entertainment: a variety of interactive content keeps users engaged
  • Personal Expression: people can express themselves, sharing their interest and building their personal brand online
  • Community: with its global reach and universal accessibility, social media is ideal for community support networks
  • Marketing and Business Opportunities: brands know that there’s big money in social!
  • Education: users can get information directly from experts, or share their own knowledge with others
  • Gamification: features like likes, comments, and shares act as a form of social validation
  • Customization and Algorithms: personalized content keeps users coming back again and again

How is social media marketing helpful for local businesses?

Social media is the missing piece for local businesses hoping to increase foot traffic. In fact, 76% of local businesses use social media as part of their marketing strategy, while 41% of them rely on social media to help drive revenue. Optimizing content and developing a fleshed-out social media marketing strategy helps local businesses expand their reach and increase conversions. Social media drives visibility while improving customer relationships, making it easy for local businesses to connect with and convert customers.

Top 10 Social Media Marketing Statistics For Local Businesses

  • 74% of shoppers research on social media before making a purchase
  • 96% of small businesses leverage social media in their marketing strategy
  • Customers who engage with a business on social media spend 40% more on that brand’s products and services
  • 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others
  • 74% of consumers share video content from businesses on social media
  • 90% of marketers say their social media marketing efforts have increased business traffic
  • 55% of consumers first discover new businesses on social media
  • 96% of marketers say that they’ve increased exposure through social media efforts
  • 51% of consumers make plans to visit a business after a positive interaction with them on social media
  • 68% of consumers say that social media allows them to interact with businesses on a deeper level

How is social media marketing helpful for brand awareness?

Social media marketing drives brand awareness by increasing exposure, promoting audience engagement, showcasing brand personality, and more. Platforms like Instagram, Facebook, and LinkedIn empower brands to connect with their customers directly, making it easier for businesses to foster customer relationships. By catering social media content to a targeted audience, brands can increase awareness while driving engagement.

Top 8 Social Media Marketing Statistics For Brand Awareness

  • 44% of local businesses rely on social media to increase brand awareness
  • Posts with images receive 6x more engagement than text posts, increasing brand visibility.
  • Investing in ads can boost brand awareness among target segments. Social media ad spend is expected to surpass $200 billion in 2023
  • User-generated content receives 4x more click-through rates than traditional ads, making it a lucrative option for brands hoping to increase engagement and visibility
  • With over 500 millions users interacting with Instagram Stories each day, brands hoping to expand their reach should utilize stories
  • Influencer marketing generates up to 11x the ROI of traditional advertising, making it perfect for brands looking to drive awareness and attract new customers
  • Presence and responsiveness on social media enhances brand reputation, with 63% of customers expecting companies to offer customer service via social
  • Brands that maintain a presence across social channels can increase their reach by 3.5x

How is social media marketing helpful for reputation management?

Whether your post goes viral, your product gets mentioned by a big-name influencer, or your content hits the discovery page, there are plenty of ways to get game-changing visibility for a fraction of what you might pay in ad dollars. Every positive mention (and positive impression) works to build your brand’s reputation. Businesses can effectively engage with their consumers to promote their brand and spread goodwill. Whether it’s organic posts or influencer marketing, there are plenty of ways to leverage social media to improve your online reputation.

Top 6 Social Media Statistics For Reputation Management

  • 90% of social media users use social media to communicate with brands
  • 86% of consumers say authenticity is crucial to deciding which brands to like or support
  • Transparency is key, with 69% of consumers trust influencers’ opinions and recommendations
  • Consumers love brands that engage with them! 65% of customers who receive a response to their positive comment or DM would recommend the brand to others
  • Crisis management is important, too, as 45% of consumers say they would share a negative experience on social media
  • 53% of consumers expect a brand to respond to negative comments with a week

What is the importance of social media marketing for different industries?

For many industries, social media can make or break a brand’s success. With so much competition, brands need to stand out to make an impact and win customers. Social media is truly revolutionizing how industries operate. And users benefit, too. From finding their new favorite product to easily communicating with brands, a good social media strategy prioritizes the consumer. To develop a solid strategy, social media marketers must adapt to evolving consumer behaviors, with 48% of social media users making purchases directly from the platforms.

Top 5 Social Media Marketing Statistics For Retail and E-Commerce

  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand
  • 52% of online brand discovery happens in public social feeds
  • 130 million Instagram users engage with shopping posts every month
  • Influencer marketing is making an impact, with 89% of marketers saying that the ROI is comparable to or better than other marketing channels
  • 30% of online shoppers say they would be likely to make a purchase directly through social media platforms

Top 5 Social Media Marketing Statistics For Travel and Tourism

  • Organic traveling content is high, with 76% of people posting their travel experiences to social
  • 60% of travelers use social media platforms for inspiration
  • 89% of millennials plan travel activities based on content posted by their peers online
  • 49% of travelers won’t book a hotel without reading reviews
  • Influencers are making waves in the industry, with 61% of travelers reporting that influencers shape their travel decision making

Top 5 Social Media Marketing Statistics For Food and Beverage

  • 45% of diners say they’ve tried a restaurant because of a social media post
  • Platforms like Instagram are driving 69% of millennials to photograph their food before eating
  • Over 50% of people have watched a food-related video in the past month
  • 83% of people use smartphones for restaurant searches
  • Discounts and social media promotions are likely to influence 36% of diners when choosing a restaurant

Top 5 Social Media Marketing Statistics For Entertainment and Media

  • Social media is great for discovery, with 48% of people reporting that they discover new movies and TV shows through social platforms
  • 80% of people use YouTube for discovering new music
  • Celebrities and influencers play a big role, with 60% of people saying they’ve watched a show based on an influencer's recommendation
  • Social media drives 24% of traffic to ticket sales pages for music festivals and concerts
  • 66% of users like or follow musicians or actors on social platforms for updates

Top 5 Social Media Marketing Statistics For Fashion and Beauty

  • Influencers create 57% of fashion and beauty content on YouTube
  • 60% of Instagram users say they discover new products on the platform
  • Posts with hashtags receive 13% more engagement, essential for fashion and beauty trends
  • 41% of shoppers say they trust customer photos more than studio shots for fashion purchases
  • 44% of shoppers say they would like brands to use live video for new product launches

Top 5 Social Media Marketing Statistics For Health and Wellness

  • 47% of people join health forums or social media groups for community support
  • After seeing a post related to health and fitness, 75% of Instagram users have taken action, like purchasing a product
  • 90% of millennials trust health information shared by others on social media
  • Influencers are a key decision-driving factor, with 60% of people trusting their health and fitness advice
  • 42% of consumers have used YouTube to access health-related consumer-generated content

Top 5 Social Media Marketing Statistics For Real Estate

  • 84% of real estate professionals use social media to increase their visibility
  • Virtual tours are on the rise, with 77% of realtors actively using social media for virtual real estate
  • Instagram and Pinterest may play a crucial role, with 87% of home buyers using photos to make decisions
  • Real estate listings with more social media shares sell quicker and at higher prices
  • 62% of homebuyers choose a realtor based on online reviews and ratings

Top 5 Social Media Statistics For Education

  • Social media e-learning has increased company revenue by an estimated 41% per employee
  • LinkedIn is the most used platform, with 94% of educators engaging in professional discussions
  • 82% of schools, universities, and educational institutions have a presence on at least one social media platform.
  • Educational content is twice as likely to get shared on social media
  • 55% of parents engage with schools and educational institutions on social media

Top 5 Social Media Marketing Statistics For Technology and SaaS

  • 80% of businesses prefer to use social media for product launch announcements
  • 67% of consumers use social media for tech and software support
  • LinkedIn is crucial for B2B, with 89% using the platform for professional purposes
  • 60% of tech executives get industry news and insights through social media
  • 46% of tech companies say community building on social media is a crucial part of their marketing activities

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