Madeleine Johnson / October 31, 2023
Are you ready for the voice search revolution? With the rise of voice assistants like Siri, Alexa, Google, and Cortana, if your business isn’t showing up on voice search, you’re missing out on major visibility. Learning about the state of voice search will help prepare you for what’s to come - while giving you insights so you can stay on top of the competition! Read on for helpful voice search statistics and predictions for 2024 and beyond.
More than half of the global population uses social media. It’s a commonality that spans generations, countries, and beliefs. Here’s what makes it special:
Social media is the missing piece for local businesses hoping to increase foot traffic. In fact, 76% of local businesses use social media as part of their marketing strategy, while 41% of them rely on social media to help drive revenue. Optimizing content and developing a fleshed-out social media marketing strategy helps local businesses expand their reach and increase conversions. Social media drives visibility while improving customer relationships, making it easy for local businesses to connect with and convert customers.
Social media marketing drives brand awareness by increasing exposure, promoting audience engagement, showcasing brand personality, and more. Platforms like Instagram, Facebook, and LinkedIn empower brands to connect with their customers directly, making it easier for businesses to foster customer relationships. By catering social media content to a targeted audience, brands can increase awareness while driving engagement.
Whether your post goes viral, your product gets mentioned by a big-name influencer, or your content hits the discovery page, there are plenty of ways to get game-changing visibility for a fraction of what you might pay in ad dollars. Every positive mention (and positive impression) works to build your brand’s reputation. Businesses can effectively engage with their consumers to promote their brand and spread goodwill. Whether it’s organic posts or influencer marketing, there are plenty of ways to leverage social media to improve your online reputation.
For many industries, social media can make or break a brand’s success. With so much competition, brands need to stand out to make an impact and win customers. Social media is truly revolutionizing how industries operate. And users benefit, too. From finding their new favorite product to easily communicating with brands, a good social media strategy prioritizes the consumer. To develop a solid strategy, social media marketers must adapt to evolving consumer behaviors, with 48% of social media users making purchases directly from the platforms.
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