75% of internet users use social media to research brands. If you want to continue attracting and converting customers, you need to devote time and energy to your brand’s social media presence. From posting consistently to engaging with your followers, managing your brand’s social media accounts is no small undertaking. Luckily, Synup Social makes it easy to grow your social media followers.
After all, your social media presence starts with growing your audience online. It might seem tempting to just buy followers for your brand right off the bat. But by growing your followers organically, you can create an audience that will love and engage with your brand. When it comes to social media, follower count isn’t everything. At the end of the day, the quality of your followers is key. And by using a social media management platform like Synup Social, you can create relevant, engaging content that will attract customers who will love your brand for years to come!
Here’s how to grow your brand’s audience on social media:
Define your brand voice and target audience to shape your content strategy
Before you jump into content creation, it’s essential to define your audience and flesh out your distinct brand voice. This way, you and your content team can be on the same page, creating cohesive content that will shape your brand’s online identity.
Think about who your customers are, and what they might come to your business’ page for. For example, a restaurant might post pictures of their dishes, whereas a salon would show before and after shots of their services. Once you define your brand voice, you can start exploring Synup Social’s Ideas page for post inspiration.
Of course, doing this work up front will help facilitate content creation down the line. And the more specific you can be about your brand voice and audience, the easier it will be to use tools like AI to help you create content specific to your business.
Continually monitor your competitors and industry trends with Synup Social
Like any marketing endeavor, you can’t go into social media blindly. Once you get a feel for your brand’s voice and the audience you’ll be targeting, check out your competitors’ pages. Don’t just copy and paste their greatest hits, of course. But their pages can act as inspiration for what works in your niche.
Synup Social makes it easy to see what’s happening in your industry at-a-glance. Let’s start with the Synup Social dashboard.
Click on the “Ideas” tab: this is where the magic happens. From inspiring your next post to facilitating trend research, the Ideas page is a great place to start.
Here, you can see what your competitors are posting, view new content under your brand hashtags, or browse other industry posts. On our account, we focus on everything from #reputationmanagement to #localseo. No matter the topic, you can easily see industry trends.
Auditing what’s popular in your industry is simple with Synup Social’s trend widget. You can monitor your competitors across any platform (From Instagram to LinkedIn). By checking out your competitors’ best posts, you can better shape your own social media and create better content for your audience.
Create engaging content for your audience
When it comes to social media, engagement is the most important metric for determining success. After all, 71% of consumers who have a positive experience with a brand on social media say that they would recommend a brand to their friends and family.
The translation? You need to create quality, engaging content that consumers will actually see and interact with. The more that customers interact with your brand, the more likely they are to make a purchase or recommend your product or service. With so many businesses out there, it’s crucial to stay at the front of your customers’ minds. Even just seeing your social media posts is a great reminder that they love your brand.
See what’s trending to capitalize on what’s popular
Following trends may make you feel like a serial bandwagoner, but creating relevant, engaging posts (even when they’re “trendy”) is never a bad thing. On social media, trends can come in many forms. From sounds on TikTok or Instagram to hashtags and popular memes, it’s hard to keep everything straight. That’s why Synup Social helps you do trend research, too.
On the same “Ideas” page from before, you can view what’s trending on your social media platform of choice. From hashtags to relevant business categories, it’s always helpful to get a lay of the land in your niche. That way, you can learn from other brands’ mistakes - and be on your way to creating great content.
If any of the posts seems like they would seem right at home on your profile, Synup Social helps you thoughtfully repurpose them. Just click “Create AI Post” to go to Synup Social’s revolutionary post creation tool. There, you can use Synup Social’s built-in AI post creator to help remake the original post using your brand’s distinct voice.
Here’s an example of how our AI-powered post creator works:
Synup Social empowers you to create trending posts that your audience will love!
Create content around local or global events
Trends are unpredictable, but the calendar stays the same year after year. This makes it a bit easier to plan engaging content for your customers. After all, you already know that more consumers will be looking to shop in November and December. Holidays and special events are great impetuses for content creation. Plus, acknowledging what your customers are up to will help them feel connected to your brand.
But don’t just stop at the holidays! Find local events near your stores’ locations, or start planning content around the weather. There are plenty of month-long observances and International Days of the Year, too. Synup Social helps you create relevant, engaging content for all of these events, all year long.
Here’s how it looks on the Synup Social “Ideas” tab. We have a complete catalogue of the International Days of the Year, so you can create content based on fun, themed days.
While not every day will be relevant to your business, it’s good to keep an eye out and see what you can leverage to create content.
For example, here are two businesses that created content for #burgerday
Utilizing Days of the Year is a fun way to vary your content. You can even use Synup Social’s library of month-long observations to enhance your connection with your audience.
The best part of all is that if you’re short on inspiration for your content, you can use Synup Social’s AI post creator by clicking “Create AI Post”
From there, you can create a timely, engaging post for your audience in your distinct brand voice!
Create action-oriented posts to drive consumer engagement
Another great post idea is to ask your audience questions or host giveaways and contests. This will help you engage your customers - and help them feel more connected to your brand.
To get even more exposure for your business and increase your follower account, host contests or give promotions to users who repost your content or tag your account in a post. Tactics like this can pay off big time! Getting more eyes on your content increases your followers and post engagement, showing the algorithm that it should be pushing more of your content out! Engagement-driving posts end up creating a cycle of positive results for your business, so consider doing a contest or repost-based promotion once a quarter. If you need help writing your post, you can always use Synup Social’s AI-powered post creator to streamline the process!
Embellish your posts with images, GIFs, and more
Did you know that social media posts with images get 2.3x more engagement than those without any visual components? Images are eye-catching - especially on less visual platforms like Twitter. Adding a relevant image or GIF to your regular posts boosts your engagement in a major way. And with integrations with GIPHY and Unsplash, Synup Social makes it easier than ever to create content that performs.
You can add GIFs or images directly on Synup Social’s post creator. Here’s a great way to embellish your posts:
Clicking “Browse Unsplash” will take you directly to Unsplash’s library of professional images. We love Unsplash because it goes beyond basic stock photos. Unsplash features hundreds of thousands of professional images that you can use for free.
Unsplash has phenomenal options for whatever content you want. Whether you’re a restaurant in need of behind-the-scenes shots or a grocery store wanting to promote a special deal, leveraging Unsplash’s library of professional photos makes your social media presence more exciting and engaging for your audience.
Synup Social’s GIPHY integration works in a similar way.
The perfect hybrid between a video, an image, and a meme, GIFs have just enough excitement to intrigue a casual scroller. With Synup Social’s GIPHY integration, you can easily search for and add GIFs to your social media posts. Let’s see how it’s done:
Whether you’re adding an image or a GIF to your social media post, it’s easy to create eye-catching, engaging content with Synup Social’s helpful integrations.
Use hashtags strategically to get more eyes on your brand’s content
When posting and curating your content, don’t ignore hashtags. After all, hashtags can:
- Increase visibility: Hashtags show your posts to a wider audience, beyond just your followers. When people search for a specific hashtag, they can see all posts containing that hashtag, even if they don't follow the account that posted it. This is great for reaching a new audience!
- Increase engagement: Using relevant hashtags increases engagement on your posts by making it easier for people to find your content and join the conversation. When people search for a hashtag that's relevant to your business, they're more likely to engage with your content. Plus, since they’re already looking for content like yours, they’ll be sure to love what you have to offer!
- Drive brand awareness: By creating a unique hashtag for your brand, you can increase brand awareness and encourage user-generated content. When people use your branded hashtag in their own posts, it can help spread the word about your business to their followers.
- Help you track campaigns: Using a unique hashtag for a marketing campaign allows you to track the success of the campaign by monitoring the number of posts using the hashtag.
- Keep your business relevant: Hashtags are a great way to stay relevant and join conversations happening in your industry or niche. By using trending hashtags, you can show that your business is up-to-date with the latest news and trends.
Here’s how Synup Social helps you with hashtag management:
First, click on your account name in the upper right corner. Select “Settings” to be taken to a list of all the brands you manage.
Click the three dots next to the brand whose hashtags you want to manage, then select “View and Edit.”
From there, you’ll be able to edit your business information, including hashtags, competitors, business categories, and more!
Then, when you use Synup Social’s AI-powered post creator, it will automatically add your brand’s hashtags to your posts. You can even track what content is trending on certain hashtags using Synup Social’s trend tracker:
Overall, hashtags are a great way to boost your business’ posts and increase engagement. Try it out!
Analyze your metrics and post performance
Of course, you don’t have to take our word for it that these tactics will help you grow your social media followers. You can see for yourself! With Synup Social, it’s easy to track your metrics and see post-by-post performance. See which posts are driving engagement so you can create more of the same. Your following will be exploding in no time!
Here’s a look at how Synup Social makes it easy to track your metrics:
At the top of the Analytics page, you can see your performance at-a-glace.
Scrolling down, you can view your engagement day-by-day. You can monitor post performance over time, which is great since sometimes old posts will continue to get engagement even months after they’re posted!
Scrolling down further, you can see the results of all your hard work! Growing your social media followers is tough, but it’s worth it.
Synup Social makes it easy to grow your social media following
With Synup Social, you can grow your following by:
- Creating engaging posts
- Following trends
- Using hashtags
- Posting visual content (like videos, images, and GIFs)
- Tracking what your competitors are doing
- Using AI to create great content
- And more!
We hope you try out some of our tips on how to grow your social media followers using Synup Social! We can’t wait to see your growth. Try it out for yourself with a 30-day free trial!