Top 25 Google review management tools in 2024

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If you’re a local business or an agency dealing with multi-location or multiple clients, a Google business profile is your top discovery channel that can help you get a lot of qualified leads. Any potential customer who searches for your brand or service/product will see your Google profile and reviews. In fact, 54% of customers expect a minimum average rating between 4-5 stars.

But managing Google reviews for all your locations in one place isn’t easy when you have numbered hands on the job. That’s why you need a Google review software that can help you monitor, respond to, and collect reviews all in one place. Without further ado, here’s our list of the top 25 Google review management tools in 2024.

How to choose the best Google review management software

Get a Google review tool that aligns with your business needs, streamlines your review management processes, and helps you maintain a positive online reputation. Some things you should consider while making your pick:

Review Source Integrations

It should seamlessly integrate with Google My Business and other major review sites. This will allow you to manage reviews from multiple sources within a centralized platform.

Review Responses

Look for tools that make it easy to respond to reviews. Look for features like customizable response templates, automated notifications, and multi-user collaboration capabilities.

Review Monitoring and Alerts

Opt for software that provides real-time monitoring and alerts for new reviews, allowing you to promptly address customer feedback and protect your online reputation. It should also include the ability to track reviews from multiple sources 

Reputation Analytics and Reporting

Prioritize software that offers comprehensive analytics and reporting features, enabling you to track key metrics such as review volumes, sentiment analysis, and performance trends over time.

Review Generation and Marketing

A good Google review tool should also facilitate review generation by providing tools for creating automated review acquisition campaigns, sharing review links, and leveraging marketing automation.

User Experience and Ease of Use

Evaluate the software's user interface and overall usability, ensuring it is intuitive and user-friendly for both administrators and frontline staff.

Pricing and Scalability

Check if the software's pricing structure and scalability options align with your budget and can accommodate your business growth over time. A tiered pricing or location-based pricing is the best to avoid going overboard.

Managed Services

If you need help managing your Google reviews and get some initial traction on your online rep efforts, it’s best to look for a tool that also offers managed services for Google reviews.

Integrations and API

If you utilize other business tools or platforms, look for review management software that offers seamless integrations or an open API for custom integrations.

Customer Support and Resources

Their customer support offerings, including responsiveness, knowledge base resources, and training materials, should ensure you have the necessary support throughout the software's implementation and ongoing use.

Synup

Best for Google reviews automations

What Synup Does

Synup helps you take care of your Google reviews – which includes pretty much every functionality you’ll need. Right from Google reviews analytics to automated responses powered by AI, you’ll get everything you need for managing google reviews in one dashboard. The software also helps you list and manage reviews across all major sources to get more eyeballs on your business.

Synup Review Management Tool

Key Features

🏆Use custom response templates to write personalized responses to positive or negative Google reviews. 

🏆Our prompt Google review notifications always keep you in loop so you never miss a new review.

🏆Automated review request campaigns, custom review pages, and integrations with 100+ CRM systems to help you generate Google reviews whenever there’s a new customer.

🏆Use our AI integration to automatically generate a response based on rating, sentiment, location, and other factors.

🏆Custom leaderboards gamify review-gen for your team and incentivize managers to manage their location reviews better.

🏆Synup also gives you in-depth data and insights on your online reputation, Google review trends, sentiment analysis, and a lot more.

🏆Manage Google profile Q&A in one place

🏆Attractive review widgets to embed and use your Google reviews as social proof on your website and other channels

🏆Complete Whitelabel Google review management solutions for agencies and resellers to scale

Benefits of Using Synup

Here’s how Synup helps you take full control of your Google reviews:

Personalized Review Responses

You can craft personalized, appropriate responses to both positive and negative reviews, helping build trust and strengthen customer relationships.

Prompt Response Time

Synup ensures you never miss a new review, allowing you to address feedback promptly and maintain an active, attentive online presence that enhances your reputation.

Proactive Review Generation

Don't just monitor reviews – actively generate more through automated review request campaigns. It ensures a steady flow of customer feedback after every new interaction and also improves your brand reputation online.

AI-Powered Automation

Fully automate the review response process with AI-generated responses to save significant time and effort while maintaining a personalized approach.

Gamified Team Motivation

Utilize custom leaderboards to gamify review generation and incentivize managers to actively manage their location reviews better, fostering a culture of customer-centric engagement throughout your organization.

Comprehensive Analytics

Gain valuable insights into your online performance, sentiment trends, and competitive standing through robust analytics and reporting capabilities, empowering data-driven strategies to enhance your reputation continuously.

Scalable White-Label Solutions

Agencies and resellers benefit from complete white-label review management solutions, enabling them to scale their offerings and provide clients with a seamless, branded experience.

How to get started with Synup

Managing google reviews on Synup is easy, we help you sync and respond to all your reviews in one place. Sign up for a demo, get your account set up, and connect your Google business profile. Once it is ready to go, explore our reviews dashboard. You can start by checking your review analytics to guage your current performance. Just go to top navigation menu > Reviews > All Reviews > Review Analytics.

Next, think about about generating more reviews for your business. Head to Reviews > Generate Reviews > Create New Campaign. This will help you set up new email/SMS campaigns to gather more Google reviews for your business.

What customers say:

“Upsides of using Synup is that it is a centralized space for our franchisees to log in and respond to their reviews. They are able to see an overview of their reviews, analytics, key words, lots of different features that they have access too. 

Synup offers automations for review responses, and review template options that we have put in to make it easier for our franchisees to respond and saves time. 

Our franchisees also get email notifications when a review comes in, which is great as they are able to respond efficiently. Customer support is great at responding quickly and do the best they can to assist.” 

- Review collected by and hosted on G2.com.

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ReviewTrackers

Best for monitoring Google reviews

What ReviewTrackers Does

ReviewTrackers is a company by InMoment that does a whole bit around Customer Experience management. They offer a reputation management platform that helps you keep track of all your Google reviews. They have basic review monitoring functionalities along with a handy workflow for acquiring more reviews.

Review Management Tool
Source: G2

Key Features

  • Customizable response templates enable you to craft appropriate responses tailored to different types of reviews (positive, negative, specific scenarios, etc.).
  • Valuable Insights Through Analytics and Reporting:
  • Comprehensive analytics and reporting capabilities provide deep insights into your online reputation and performance metrics.
  • The tool offers an intuitive, user-friendly interface, making it easy to navigate and manage your reviews and online reputation.
  • Seamless integrations with popular business tools like Salesforce and HubSpot enable efficient data sharing and streamlined workflows.

Benefits of ReviewTrackers

  • Collaboration tools allow team members to contribute to review responses, ensuring a consistent and well-thought-out approach.
  • Data-driven insights empower you to make informed decisions and continuously improve your online presence and customer experience.
  • Customizable dashboards allow you to tailor the platform to your specific needs and preferences.

Pricing

Offers custom pricing per location per month

Pros

✅Analytics and colorful visualization for review data

✅Actionable insights into the customer feedback

Cons

❌Pricing no optimal

❌No customization available for email and SMS features for review acquisition

❌Doesn’t offer custom leaderboard reports to incentivize managers

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Birdeye

Best for Google review generation

What Birdeye Does

Birdeye is a full-scale reputation management platform. The tool has a lot of features that help you do everything related to Google reviews. They take an innovative approach to review generation and customer experience. The centralized dashboard gives you a bird's-eye view (pun intended) of your online presence.

Source: Capterra

Key Features

  • Aggregates customer reviews from over 200 sources, including Google reviews.
  • Enables businesses to respond directly to reviews from the dashboard for efficient feedback management.
  • Leverages NLP and advanced analytics to analyze review content and understand customer sentiment.
  • Allows organizing reviews using custom filters like rating, region, product, etc.
  • Provides AI-automated response capabilities for drafting review replies efficiently.

Benefits of Birdeye

  • You get a unified view of your online reputation across a vast network of review sources.
  • Prompt responses directly from the dashboard enhance customer satisfaction and reputation management.
  • Powerful text analytics provide valuable insights into customer sentiment and emerging trends.
  • Customizable review organization helps you prioritize and address critical feedback effectively.
  • AI-assisted review responses save significant time while maintaining a personal, brand-consistent voice.

Pricing

$299 per month per location

Pros

✅The tool is user-friendly and intuitive

✅Customer support is very proactive and responsive

Cons

❌Does not offer custom leaderboard reports to encourage better reviews from managers and team

❌The platform is very expensive for Google reviews

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SOCi

Best for Google review responses

What SOCi Does

SOCi is a local marketing platform for businesses with multiple locations. Its review management feature gives you surface-level insights and overview into your Google reviews along with a few other platforms.

Review Management Tool
Source: G2

Key Features

  • Aggregate customer reviews and ratings from over 20 online platforms like Google, Facebook, Yelp, and industry-specific sites into a unified dashboard.
  • Leverage GPT-4 to generate review responses based on specified criteria.
  • Set up auto-reply and approval workflows to respond promptly to reviews.
  • Get email notification alerts encouraging location teams to reply to reviews.
  • Identify emerging sentiment trends in reviews across platforms.

Benefits of SOCi

  • Centrally manage your online reputation from a single dashboard.
  • Craft thoughtful, on-brand review responses with AI assistance.
  • Boost customer satisfaction by replying quickly and consistently to reviews.
  • Keep local teams engaged in reputation management through notifications.
  • Stay ahead of potential issues by analyzing review sentiment data.

Pricing

Offers custom pricing for reviews

Pros

✅Very useful reporting and insights capabilities

✅Easy to use and manage Google review

Cons

❌It’s a little complex and UI is not intuitive enough

❌The integrations are limited and do not cover all review sites comprehensively

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Yext

Best for Google review monitoring

What Yext Does

Yext offers a review management tool to monitor, manage, and respond to Google reviews, along with a few other platforms. The UI is very formal and uptight, but the platform offers the basic funcyionalities you’d want in a Google review tool. It’s also pretty reliable despite the massive scale of operations.

Source: G2

Key Features

  • Monitor, filter, and label reviews from multiple platforms in a centralized dashboard.
  • Access AI-automated review response suggestions to save time.
  • Send review requests directly to customers through Yext's platform.
  • Gain comprehensive insights from in-depth analytics on user sentiments, competitors, and more.
  • Utilize sentiment analysis capabilities to extract insights from your Google reviews.
  • Set up response approval workflows for better brand control and collaborative team efforts.

Benefits of Yext

  • Efficiently manage your online reputation across review sources from one place.
  • Maintain a consistent, on-brand voice with AI-powered response recommendations.
  • Proactively generate more reviews by making it easy for customers to provide feedback.
  • Make data-driven decisions with rich analytics surfacing customer insights and competitive intelligence.
  • Stay ahead of potential issues by analyzing sentiment data from reviews.
  • Ensure quality control and unified messaging through team-based approval processes.

Pricing

$48 per location per month

Pros

✅Templatized processes and easy to use

✅Centralized management of all Google locations

Cons

❌Can be pricey, especially for growing businesses

❌Support can be sluggish since the platform is huge

❌Onboarding and training process of Yext needs improvement

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NiceJob

Best for showcasing Google reviews

What NiceJob Does

NiceJob is a Google review software that banks on automation to create and distribute your online reviews. The platform is known for its simplicity. It offers many features to manage Google reviews as well promote them via multiple channels. But it caters to very niche industries. Its whitelabel solution has too strict eligibility criteria (25 sales before you sign up).

Source: Capterra

Key Features

  • Automates the review generation process with smart reminders and sharing capabilities on Facebook and Instagram.
  • Automatically shares positive reviews across social media platforms.
  • Integrates with various review sites like Google Business Profile, Facebook, and other apps for streamlined management.
  • Imports customer data from CDPs/CRMs like Jobber, HouseCall Pro, Quickbooks, or allows manual entry.
  • Enrolls customers in pre-written SMS and email campaigns optimized for review collection.
  • Highlights top reviews on social media through engaging visual posts.
  • Provides insights on which customer reviews drive the most business impact.

Benefits of NiceJob

  • Increase online review generation and visibility effortlessly through automation.
  • Amplify your positive reputation by sharing customer praise across social channels.
  • Centralize review monitoring and outreach across multiple platforms.
  • Leverage existing customer data for targeted review campaigns.
  • Maximize review response rates with proven, high-performing outreach templates.
  • Boost social media engagement by showcasing compelling customer testimonials.
  • Identify your most influential reviews to inform marketing and service strategies.

Pricing

Starts at $75 per month

Pros

✅Setup time of the platform is low

✅Offers features for using reviews as social proof

Cons

❌Automations are not comprehensive, needs backend support for any customizations

❌Features run wide, but not deep.

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Reviews.io

Best for turning Google reviews into UGC

What Reviews.io Does

Reviews.io is an everything-review platform. You know that one tool that is a know-it-all for something? Kind of like that. Their expertise leans more towards product-based brands and outlets. From local Google reviews to Google Seller Ratings and product reviews, you can manage everything using this tool.

Source: Capterra

Key Features

  • Send selective review invites to collect reviews on Reviews.io and third-party platforms without contracts.
  • Link and distribute review invitations across multiple platforms based on your priorities.
  • Collect authentic company and product reviews to showcase to potential customers.
  • Integrate with various tech and eCommerce platforms for seamless review collection.
  • Run rewards and loyalty programs to incentivize customers and drive retention.
  • Integrate with Google Seller Ratings to display reviews for eCommerce brands.
  • Syndicate reviews across the web on platforms like Facebook, Google, Bing, and more.

Benefits of Reviews.io

  • Consolidate review collection efforts without being locked into individual provider contracts.
  • Optimize your review distribution strategy to focus on priority channels.
  • Build trust and inform purchase decisions with a repository of genuine customer feedback.
  • Streamline review aggregation by connecting your existing tech stack.
  • Increase customer loyalty and repeat business through rewards programs.
  • Boost online visibility and sales for your eCommerce brand with Google-integrated ratings.
  • Amplify your reputation and reach more potential customers through review syndication.

Pricing

Starts at $45 per month

Pros

✅Platform UI is very appealing and simple to use

✅Integrations and custom offerings product-based brands and eCommerce brands

Cons

❌Platform is a little slow

❌A lot of reliance on CS, many of the features and documentation isn’t clear

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Reputation.com

Best for brand reputation management

What Reputation.com Does

Reputation is a platform of scale, with customer experience at the center of all its offerings, it has a reliable Google review management tool as well. Reputation helps you connect with customers and gather feedback at multiple touchpoints.

Source: G2

Key Features

  • Request reviews from customers via email or SMS to boost review volume.
  • Respond to reviews across all major listing sites from a centralized platform.
  • Gain AI-based insights and recommendations to improve your local review strategy.
  • Measure key review metrics with customizable dashboards and reporting.
  • Track review volume, quality, and sentiment at brand, regional, or location levels.
  • Share review metrics through customizable dashboards and automated reports.
  • Respond to customer feedback with templated or AI-generated response messages.
  • Analyze trends in review metrics and sentiment across all business locations.

Benefits of Reputation

  • Streamline the review solicitation process to generate more online reviews.
  • Efficiently manage your reputation by replying to reviews from one place.
  • Leverage AI-driven guidance to optimize your review acquisition tactics.
  • Stay on top of your online reputation with clear visibility into key metrics.
  • Understand review performance holistically or drill down by region/location.
  • Easily distribute reporting on your review program's success.
  • Show customers you value their voice with timely, on-brand responses.
  • Identify strengths and opportunities by monitoring sentiment patterns.

Pricing

Offers custom pricing after quote request

Pros

✅Customizable reports and dashboards

✅Easy to transition and navigate once setup
✅Offers managed services for reviews

Cons

❌Very expensive for managing Google reviews alone

❌Site integrations are limited for review responses

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Podium

Best for review responses

What Podium Does

Podium is a customer interaction platform with Google review manager as one of its key offerings. Offers a well-rounded solution for business reviews, with AI powered response capabilities. It is a little heavy on the pocket for smaller businesses.

Source: G2

Key Features

  • Connect all key review sites like Yellow Pages, BBB, DealerRater and more to consolidate customer feedback in one central location.
  • Leverage AI to generate accurate, personalized review replies quickly and effortlessly.
  • Automate review invitation and reminder processes to maximize your review acquisition.
  • Consolidate review monitoring and management across important platforms into a single solution.
  • Access in-depth reporting to track review sources and analyze your reputation's evolution over time.
  • Automatically sync reviews with corresponding customer profiles for secure data storage.
  • Stay connected to your business anytime, anywhere with the mobile app - never miss new leads or reviews.

Benefits of Podium

  • Streamline your online reputation management by unifying review activity from multiple sources.
  • Maintain a consistent, brand-appropriate voice when responding to reviews with AI assistance, saving valuable time.
  • Increase your review generation by automating outreach to customers at optimal touchpoints.
  • Centralize control over your business's reputation across all priority sites and channels.
  • Gain visibility into key metrics to optimize your review acquisition strategy and track progress.
  • Easily associate feedback with customer data for better context and targeted follow-up.
  • Ensure responsiveness by accessing review alerts and taking action instantly from your mobile device.

Pricing

Starts at $399 per month

Pros

✅Set up of the platform is easy with very intuitive feature set

✅Integrates easily with your customer engagement workflows

Cons

❌A little on the expensive end and has features that may add complexity to the review management process

❌Sometimes changes in plans are not seamless and get dragged unnecessarily.

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Chatmeter

Best for managing multilingual Google reviews

What Chatmeter Does

Chatmeter presents itself as a multi-location intelligence tool. Its Google review management software covers all the necessary functionalities for reviews. What stood apart to us what the option to manage reviews from a global customer base with useful features like translation.

Source: G2

Key Features

  • You can respond to hundreds or thousands of customer comments rapidly as they're posted.
  • Choice of response approach - leverage generative AI, suggested response templates, or custom responses. Their natural language processing ensures the right fit.
  • Extract insights from reviews using Sentiment, their AI-powered sentiment analysis solution.
  • Synthesize unstructured data like reviews, comments, photos to deeply understand the customer experience.
  • Accurate translation for local Google, Apple Maps, Bing, Yelp listings.
  • Understand and promptly address feedback in any language, even from afar.

Benefits of Chatmeter

  • Never miss responding to feedback, preventing issues from escalating.
  • Maintain consistent voice with AI-generated or template responses.
  • Uncover opportunities from synthesized customer sentiment insights across channels.
  • Provide a localized experience by engaging customers in their language.
  • Save huge time and effort with automation doing the heavy-lifting.
  • Build loyalty by showing you truly listen and value the customer voice.

Pricing

Offers custom prices for all services

Pros

✅Customer support is proactive

✅Easy to integrate in your existing CRMs

Cons

❌Frequent review reporting glitches and bugs that limit reliability

❌Reporting can be a little complex, with fewer pre-built reporting templates.

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Thryv

Best for managing Google reviews for small businesses

What Thryv Does

If you’re a small business looking for a comprehensive software that not only manages your Google reviews but also takes care of other aspects of your business, Thryv is a good choice. It’s an end-to-end business management suite with an admirable review management feature set built it. But it may be too expensive for simply managing reviews. Also, their review tool is linked with their listing management offering.

Source: G2

Key Features

  • Manage your online business reputation from a single dashboard.
  • Monitor and reply to reviews across multiple platforms.
  • Scan ratings and collect customer feedback.
  • Generate positive reviews and referrals from customers.

Benefits of Thryv

  • Build credibility and a stellar online reputation for your business.
  • Stay on top of customer sentiment by monitoring reviews in one place.
  • Showcase your excellent service by actively soliciting positive reviews.
  • Gain insights into where you stand with customers through ratings and feedback.

Pricing

$199 per location per month

Pros

✅Good for small businesses that want don’t want a different software for reviews

✅Strong automation capabilities

Cons

❌Difficult to scale up

❌Pricey if you’re looking for a standalone reviews tool

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Grade.us

Best for Google review request campaigns

What Grade.us Does

Grade.us is a good tool for small-mid business that need basic level Google review management functionalities. It has limited integrations with review sites. Apart from Google, they also help you manage reviews across niche sites like Healthgrades, TripAdvisor, Zillow, and Avvo. But their review generation campaigns are very in-depth and useful.

Source: Capterra

Key Features

  • Review generation through email and text campaigns across Google, Facebook, and 100+ industry sites.
  • Review monitoring and response capabilities for 100+ review platforms.
  • Automatically stream reviews to your website widget and share on social media.
  • Scheduled reporting on review performance to track reputation improvement.
  • Automate the review solicitation process with customizable email drip campaigns.
  • Provide your customers a streamlined, minimal-click process to leave reviews on preferred sites.
  • Collect customer contact info via branded forms for email/SMS campaigns.
  • Self-serve kiosk mode for your customers to trigger review requests.
  • Customize email drip timing, senders, subjects, and number of follow-ups.

Benefits of Grade.us

  • Make it easy for customers to share their feedback on priority review sources.
  • Stay aware of reviews across platforms with monitoring and notification capabilities.
  • Amplify your positive reputation by showcasing reviews on your website and social channels.
  • Gain visibility into your review program's impact through scheduled reports.
  • Remove friction from the review generation process through automation.
  • Increase review response rates by simplifying the customer experience.
  • Build your review outreach database through branded intake forms.
  • Capture customer feedback instantly with self-serve kiosk mode.
  • Optimize your email cadence for maximum review conversion.

Pricing

$40 per seat per month for up to 10 seats. $25 per seat per month for 10-100 seats.

Pros

✅The tool is very simple and minimalist

✅Customization options are good for the review responses and dashboard

Cons

❌Expensive for managing Google reviews alone

❌Analytics and tracking capabilities of the platform could be better

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GatherUp

Best for requesting new Google reviews

What GatherUp Does

GatherUp’s Google review manager streamlines every aspect of reputation management for local businesses. It also offers whitelabel options for agencies who manage multiple clients.

Source: G2

Key Features

  • Automated requests and reminders to generate customer feedback and reviews via email/SMS
  • Branded and visually appealing review request designs
  • Ability to request first-party reviews and syndicate to third-party sites
  • Personalization, customization, and advanced options for review requests
  • Monitoring of over 50 review sites including Google Q&A, Facebook, TripAdvisor, BBB
  • Capture net promoter scores, ratings, surveys, and customer feedback
  • AI-generated review response suggestions to save time
  • Email notifications for new feedback and reviews
  • Detailed reporting on reviews, ratings, feedback metrics
  • Review widget to display ratings/reviews on your website
  • Conversion pop-ups using review content for social proof
  • Improves local SEO, website content, and listings with review data
  • Social sharing capabilities for review content

Benefits of GatherUp

  • Proactively generate more reviews through automated multi-channel outreach
  • Provide a consistent on-brand experience for customer review solicitation
  • Control your online reputation across first and third-party review sources
  • Tailor the review process to your specific needs and preferences
  • Stay updated on customer feedback across all major review platforms
  • Gain insights into customer sentiment through ratings and surveys
  • Maintain responsiveness standards with AI assistance for review replies
  • Never miss new reviews that need a response
  • Clearly measure review program performance and customer voice
  • Build trust and conversion by showcasing customer praise on your website
  • Use social proof from reviews to convert more website visitors
  • Boost local visibility and SEO performance leveraging review content
  • Amplify positive customer voices across your social media channels

Pricing

Starts at $99 per month per location for brands.

Pros

✅Simple and intuitive with less clutter 

✅Support is proactive and responsiv

Cons

❌Setup and review sync is a little slow as per some customers

❌Can be expensive for smaller businesses, especially with many locations

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Yotpo

Best for eCommerce reviews

What Yotpo Does

Yotpo is great for online sellers or eCommerce brands who want more product-based reviews to drive business. It will help you streamline your Google reviews as well Google Seller Ratings to stand out. There are a lot of other features as well, such as UGC and testimonials that you can use add another layer to customer feedback.

Source: Yotpo.com

Key Features

  • Automated tailored review request emails and SMS based on orders, customer segments, etc.
  • Collect richer insights through custom questions in reviews.
  • Enable photo/video submissions to showcase customer purchases.
  • Scalable review collection solution for businesses of any size.
  • Moderation capabilities to own and control your review content.
  • AI-powered management and automated response capabilities for reviews.
  • Compliant with GDPR, SOC2, Privacy Shield standards.
  • Measure review performance metrics across the customer journey.

Benefits of Yotpo

  • Generate more reviews by automating personalized outreach at optimal touchpoints.
  • Gain deeper customer feedback through custom questions beyond just ratings.
  • Build social proof and customer trust with visual user-generated content.
  • Access an enterprise-grade solution that can scale with your business growth.
  • Maintain quality control and brand reputation through effortless review moderation.
  • Streamline review management and maintain responsiveness with AI assistance.
  • Ensure data privacy and security through compliance with major standards.
  • Optimize your review program's impact by measuring performance.

Pricing

$169 per month for up to 500 orders. Custom pricing for more.

Pros

✅Great for showcasing your reviews to drive business

✅Connects and prompts review generation across multiple stages in purchase journey

Cons

❌Review widgets may slow down your site

❌Can be complex with businesses that don’t have a deep purchase funnel and need basic functionalities to start with.

❌May not be suitable for non-eComm type of businesses since business-level reviews aren’t well-served.

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Vendasta

Best for managing multiple client accounts

What Vendasta Does

Vendasta is an online shop where you can pick and purchase a handful of marketing tools, including review and reputation management. The platform also offers a seamless CRM and lead management flow for agencies. It can be a good pick if you only need review management, but may cost you extra for any additional functionality. 

Source: G2

Key Features

  • All-in-one system for review monitoring, requests, responses, analytics across multiple sites/profiles.
  • AI-powered review response suggestions and sentiment analysis of all reviews.
  • Manage various listings and sources where clients can receive reviews.
  • Scan the web for brand mentions to understand conversations about clients.
  • Monitor competition and uncover useful competitive insights.
  • White-label option available for agencies.
  • Multi-location and franchise filtering for consolidated performance reporting.
  • Customizable to client's brand for outreach across channels and boosting search rankings.
  • Gather reviews from customers via email/text on priority platforms.
  • Engage with Google Q&A to increase visibility and customer interactions.
  • Whitelabel option for agencies

Benefits of Vendasta

  • Centralize your online reputation management through a single system.
  • Leverage AI to maintain responsiveness and extract actionable insights.
  • Consolidate review generation and monitoring across all relevant sources.
  • Stay aware of your client's brand perception through web listening.
  • Benchmark against competitors to identify gaps and opportunities.
  • Offer customized, white-labeled reputation services to your clients.
  • Easily report on review performance across all locations/franchises.
  • Build client trust and visibility through tailored outreach and review collection.
  • Boost local search rankings and customer loyalty with authentic reviews.
  • Increase online engagement by addressing customer questions directly.

Pricing

Offers custom prices for agencies

Pros

✅Very streamlined setup and product onboarding

✅Good inventory of marketing tools to buy and integrate

Cons

❌Response time is longer for certain issues since they have wide-scale operations and service quality may vary with the vendor

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ScoreMyReviews

Best for generating new Google reviews

What ScoreMyReviews Does

Like the name suggests, this one is more geared towards requesting new reviews. It’s fairly easy to use and lets you direct your customers to any review platform of your choice, including Google.

Source: G2

Key Features

  • Login from any device to initiate review requests by entering customer name/email/phone or uploading a spreadsheet.
  • Automated branded SMS/email requests sent to customers soliciting feedback on their experience.
  • Customers are directed to leave reviews on your preferred sites like Google, Facebook, etc.
  • Option to route customers to a private feedback form instead of public review sites.
  • Embed code to showcase positive reviews from multiple sources on your website.
  • Branded microsite displaying your business profile and ratings across review platforms.
  • Extensive reporting dashboard with review details, ratings, and relevant data consolidated.

Benefits of ScoreMyReviews

  • Streamlined process to request reviews from customers individually or in bulk.
  • Drive more review generation through automated multi-channel outreach.
  • Collect reviews on your priority listing sites to boost visibility.
  • Resolve issues privately before они go public through the feedback form option.
  • Build trust and conversion by featuring customer praise from verified sources.
  • Provide a single branded destination highlighting your online reputation.
  • Gain clear insights into your review performance to optimize your strategy.

Pricing

$49 per month

Pros

✅Moderation features for negative reviews

✅Collects reviews from social channels like LinkedIn as well

Cons

❌No option for responding to reviews

❌Little automation

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SoTellUs

Best suited for Practitioners and Service Area Businesses

What SoTellUs Does

SoTellUs is specially designed for practitioners and small businesses. If you’re one, it’s worth a look. It will help you collect reviews and grow your business. It will also integrate easily with any marketplace or platform you’re using to sell your services, which is a major plus.

Source: sotellus.com

Key Features

  • Consolidated view of reviews from Google, Facebook, Yelp, and SoTellUs in one dashboard.
  • Ability to instantly reply to reviews with questions or concerns about your business.
  • Automated system to send review invites via text or email from the SoTellUs app.
  • Option to upload a CSV file with customer contacts for bulk review invite campaigns.
  • Integrations with over 3,000 software programs like Salesforce, Jobber, QuickBooks via Zapier.
  • Trigger automated review invites based on job closures, payments, project completions etc.

Benefits of SoTellUs

  • Monitor your online reputation across major review sources from a centralized location.
  • Promptly address customer feedback to resolve issues and prevent escalations.
  • Generate more reviews easily through automated text/email outreach.
  • Streamline review acquisition by uploading contacts in bulk.
  • Leverage existing software and data to identify optimal review invite timing.
  • Increase review volume by automating requests at key customer touchpoints.

Pricing

Price available after demo

Pros

✅Video review capabilities

✅Practitioner-focused support and features

Cons

❌Limited review site integrations

❌No AI automation

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Uberall CoreX

Best for analyzing customer feedback

What Uberall CoreX Does

Uberall CoreX is a multi-location marketing tool, and has a host of services related to local marketing. Their review tool works great for review monitoring and responses. If you’re running an agency with many clients, they also have a decent partners plan.

Source: G2

Key Features

  • Invite customer reviews through email campaigns, SMS outreach, and shareable QR codes.
  • Leverage AI to generate suggested responses when replying to reviews across various platforms.
  • Centralized inbox that consolidates all incoming reviews from different sources into one unified location.
  • Out-of-the-box integration with review sites specific to industries like automotive, financial services, and more.
  • Utilize natural language processing to analyze sentiment and extract insights from written review content.
  • Mobile application that allows local teams to monitor online reputation and receive customized alerts.
  • Configurable approval workflow for review responses to maintain quality control.
  • Benchmarking capabilities to compare your online reputation against key competitors.

Benefits of Uberall CoreX

  • Generate more reviews through multi-channel outreach campaigns.
  • Maintain responsiveness and brand voice with AI assistance for review replies.
  • Streamline review management by consolidating all activity into one unified inbox.
  • Boost visibility by capturing reviews on priority industry-relevant platforms.
  • Extract deeper insights from customer feedback through advanced sentiment analysis.
  • Empower local teams to stay updated on reputation through mobile alerts.
  • Ensure quality control over review responses through customizable approval processes.
  • Identify gaps and opportunities by benchmarking against competitor reputations.

Pricing

Offers custom prices for all services

Pros

✅Great resources and templates for branded review campaigns

✅Interface is very intuitive and simplifies local marketing for the users

Cons

❌Support is a pain point for many customers who switch from Uberall to Synup

❌Need additional onboarding support and training, since feature set is complex

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GetMoreReviews

Best for generating Google reviews

What GetMoreReviews Does

GetMoreReviews specializes in review request campaigns and generating new reviews. Their automations and integration make it very seamless to connect with customers across channels and ‘get more reviews’ for your business. They also have some social sharing functionalities for promoting customer feedback.

Source: getmorereviews.com

Key Features

  • Automated sending of review requests through seamless integrations with your existing systems.
  • Bulk upload capabilities allow you to instantly invite large customer lists for reviews.
  • On-demand individual review requests can be sent directly from the account dashboard.
  • Engage customers effectively with email and SMS text campaigns soliciting feedback.
  • Automated reminders help maximize response rates from your outreach efforts.
  • Embedded website widgets and tools make it easy to collect reviews on your own channels.
  • Reputation monitoring alerts notify you of new incoming reviews across platforms.
  • Positive reviews can be automatically published to your Facebook page with one click.

Benefits of GetMoreReviews

  • Remove manual efforts - reviews are solicited automatically through integrated processes.
  • Reach more customers effortlessly by uploading massive customer lists in bulk.
  • Flexibility to send individual review requests on-demand directly from the dashboard.
  • Multi-channel outreach through email and SMS boosts review acquisition.
  • Automated reminders maximize your review generation output.
  • Make it super simple for customers to share feedback through on-site review collection tools.

Pricing

Offers custom prices for all services

Pros

✅Ease of usage

✅Good mobile interface, which makes it very accessible for all types of users

Cons

❌Very costly

❌UI is a bit outdated

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Merchynt

Best for Google review responses

What Merchynt Does

Merchynt is built around Google business profile reviews with an AI-powered solution. It’s a good platform to scale the review management process especially for agencies and brands with bigger portfolios of locations.

Source: Slashdot

Key Features

  • Multiple Google accounts/business profiles in one unified dashboard.
  • Feed displaying reviews across all your connected Google profiles.
  • Filtering and sorting capabilities to organize reviews by star ratings, recency, etc.
  • AI technology automatically generates suggested response text for reviews.
  • One-click publishing allows you to post AI-drafted responses across all your profiles instantly.
  • Easily request new Google reviews from customers via text messages, emails or QR codes.
  • Flexible integration options let you connect Merchynt with your existing software/tools.

Benefits of Merchynt

  • Unified review feed provides you a single pane of glass for reputation monitoring.
  • Custom filtering helps you quickly identify and prioritize reviews that need attention.
  • AI-assisted review response drafting saves you significant time and effort.
  • Consistent voice across all your profiles with one-click publishing of AI-generated texts.
  • Proactively grow your review count through automated outreach to customers via preferred channels.
  • Seamless integration with the systems you already use enhances operational efficiency

Pricing

Offers custom prices for all services

Pros

✅Platform is very reseller-friendly

✅Offers good support and esources for partners and agencies

Cons

❌The reportings and analytics features are pretty limited

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Brightlocal

Best for Google review analytics and reporting

What Brightlocal Does

Brightlocal’s reputation management software is great for reviewing and keeping track of your online performance. Their dashboards are highly visual and insight-driven. The only downside is that some of the features like listing updates are manual, not API-based. So updates may be costly and slower.

Source: G2

Key Features

  • Send review requests via SMS text messages with high open rates.
  • Build branded email templates to request reviews over email.
  • In-store tablet/kiosk mode enables customers to leave reviews on-site.
  • Include review links across multiple touchpoints like receipts and signage.
  • Centralized inbox displays all new reviews organized by location.
  • Leaderboard highlights top-performing and underperforming locations.
  • Assign, prioritize, and track review management tasks within teams.
  • Provide clients/customers access to respond to feedback directly.
  • Website widget showcases positive customer testimonials.

Benefits of Brightlocal

  • Capture reviews instantly by making it easy for customers on-site.
  • Multiple touchpoints increase chances of customers leaving a review.
  • Location-wise view helps understand reputation at a localized level.
  • Easy to identify areas of strength and areas that need more focus.
  • Collaborate effectively by delegating review management workstreams.
  • Clients can address customer voices in their own authentic style.
  • Build credibility by prominently displaying customer praise online.

Pricing

$59 per location per month

Pros

✅Very easy to use

✅Well-visualized analytics and performance dashboard

Cons

❌Reports are very extensive but not intuitive. A lot of custom metrics used by Brightlocal may be new to you.

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ReviewPush

Best for generating Google reviews

What ReviewPush Does

ReviewPush covers the entire customer cycle to generate Google reviews and use them to promote your business offerings. You can also integrate your POS data into it and drive insights from offline user feedback. Not too many bells and whistles when it comes to UI but it does what it advertises.

Source: G2

Key Features

  • Review requests automatically triggered by purchase data from your POS system.
  • Streamlined process for soliciting customer feedback right after transactions.
  • Dashboards provide visibility into review volumes, rating trends over time.
  • Natural language processing analyzes sentiment signals within review text.
  • Identify areas needing improvement based on insights from customer feedback.
  • Unified inbox to view and respond to reviews from all sources.
  • Filter and prioritize reviews that require prompt attention.
  • Tools to effectively resolve any issues highlighted in negative reviews.
  • Showcase positive customer reviews on your website and social channels.
  • Display badges indicating reviews are from verified customers.
  • Leverage reviews as a conversion optimization asset on your site.

Benefits of ReviewPush

  • Remove manual efforts in requesting reviews after every purchase.
  • Maximize chances of receiving feedback while experience is still fresh.
  • Track your review performance holistically across locations/products.
  • Derive deeper insights by understanding sentiment behind reviews.
  • Customer voices directly reveal areas you can improve on.
  • Centralized view avoids missing out on any incoming feedback.
  • Focus efforts on addressing critical reviews on priority.
  • Close the loop on negative experiences to restore customer faith.
  • Build social proof by amplifying your satisfied customer voices.
  • Verified labels increase trustworthiness and authenticity of reviews.
  • Reviews can directly influence buyers and boost conversion rates.

Pricing

$89 per location per month

Pros

✅Responsive and helpful support team

✅Good UI and reporting layouts

Cons

❌Scaling the workflows will be slightly difficult as platform capabilities are limited for reviews

❌Software is a little outdated and updates are slower

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ReviewInc

Best for monitoring Google reviews

What Reviewinc Does

ReviewInc is a large software that takes of everything - from review monitoring to analysis and promotion. There are a lot of handy automation functionalities along with flexible multi-channel flows for collecting and analyzing reviews.

Source: G2

Key Features

  • Automated review request campaigns via email and text messaging.
  • Customizable dashboard displaying review data and real-time updates.
  • Unified inbox consolidating reviews across all your listings.
  • Reply directly to Google and Facebook reviews from within the platform.
  • Location/region-based reporting with schedulable automated reports.
  • One-click sharing of positive reviews to social media and review widgets.
  • Multiple user seats with customizable access permission levels.
  • Unlimited integration capabilities with tools like Zapier, Google, Facebook.
  • Mobile-friendly interface with dedicated kiosk mode for on-site feedback.

Benefits of ReviewInc

  • Remove manual efforts in soliciting reviews through automated campaigns.
  • Dashboard provides a comprehensive view of your review performance.
  • Centralized inbox ensures you never miss responding to a review.
  • Efficiently manage reviews on Google and Facebook all in one place.
  • Localized reporting helps prioritize reputation management geographically.
  • Amplify your brand's positive voices across digital properties automatically.
  • Control user access and roles based on review management responsibilities.
  • Seamless integration with the software and tools you already use.
  • Make it easy for customers to leave feedback through a mobile-optimized experience.

Pricing

Pricing info not available

Pros

✅Fast and well-optimized to work on mobile devices, so very accessible

✅Support team is very dedicated and available at all times

Cons

❌Limited review response features

❌Reporting capabilities can be improved

❌There’s no AI features for responding to reviews

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LocalClarity

Best for analyzing Google reviews

What LocalClarity Does

LocalClarity offers an enterprise-grade solution for managing all your reviews. It also specializes in Google presence management. Core value of the tool lies in custom reporting, professional expertise in improving online reputation, and solid integrations. 

Source: G2

Key Features

  • Unified dashboard providing a panoramic view across all business locations.
  • Visibility into customer actions and behavior on Google before reaching your website.
  • Suite of customizable reports that can be saved, shared, and scheduled as needed.
  • Access up to 10 years of historical review data for comprehensive insights per location.
  • Centralized inbox automatically pulling in new reviews and feedback daily.
  • Respond directly with custom tailored or pre-built templated responses.
  • Workflow capabilities to distribute review data and tasks to location managers.
  • Access to local search visibility experts for personalized video analysis and guidance.
  • Research library covering reputation management best practices and ROI strategies.
  • Integration options to connect with existing customer service and social platforms.

Benefits of LocalClarity

  • Understand how customers discover and interact with your listings before visiting.
  • Never miss responding to your reviews with an automated consolidated inbox.
  • Improve operational efficiency by delegating review management per location.
  • Targeted expert guidance for continuously optimizing your local search presence.
  • Latest insights into extracting maximum value from your reputation management efforts.
  • Seamless integration with the systems and platforms you already utilize.

Pricing

$10 per location per month

Pros

✅Customer support team has industry expertise and handholds very well

✅Very affordable for business that are just starting

Cons

❌No CRM or POS integrations to automate the review response process fully

❌No review generation campaigns available in the software

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Broadly

Best for collecting Google reviews

What Broadly Does

Broadly is another great Google review management software that you can use to consolidate your review responses and performance. It helps you collect reviews from customers after each transaction/interaction and build a consistent presence across the customer journey.

Source: G2

Key Features

  • Automated campaigns requesting reviews directly from customers.
  • One-click submission process making it easy for customers to leave reviews.
  • Centralized inbox consolidating reviews across Google, Facebook and integrated sites.
  • Single hub enabling management of your entire online review presence.

Benefits of Broadly

  • Remove manual efforts in soliciting reviews through automated outreach.
  • Streamlined process amplifies your chances of earning more customer reviews.
  • Centralized inbox ensures you don't miss out on any incoming feedback.
  • Consolidate all your review management activities in one convenient place.
  • Build a stellar reputation by making it effortless for customers to promote you.
  • Consistent flow of fresh reviews enhances your discoverability and trustworthiness.
  • Save time by avoiding switching between multiple profiles and platforms.
  • Comprehensively monitor and act on your reputation signals across the web.

Pricing

Offers custom prices for all services

Pros

✅Alerts and monitoring

✅Very easy to use

Cons

❌Review site integrations are very limited

❌No AI automations

Summing Up…

A good Google review management tool that not only helps you seamlessly take care of your existing reviews, but also helps you generate more positive reviews to help your local rankings. While almost all review tools provide the option for managing Google reviews, it’s best to think of the longer term and pick a tool that gives you the option to scale to other review sites as well.

Try Synup’s Google review tool!

Synup helps you connect all your locations on Google and manage reviews seamlessly. We also help you rank better for relevant local search terms by improving your online reputation.

Google Review Management Software

Top 25 Google review management tools: FAQs

  1. How do I manage my Google reviews?

Managing Google reviews for one or two locations is possible manually. But it becomes tedious when you do it for multiple locations. That’s where having a Google review manager tool like Synup helps.

  1. What is a review management tool?

A review management tool is software designed to help businesses manage customer feedback across multiple platforms, including Google, Yelp, TripAdvisor, and social media. Tools like Synup streamline the process of soliciting, tracking, and responding to reviews, enhancing online reputation and customer trust.

  1. What are review generation tools?

Review generation tools are software solutions that simplify the process of requesting customer reviews. They can automatically send review requests to customers, making it easier for them to leave reviews. These tools can also save time for both the business and the customer, increasing the likelihood of receiving positive reviews and enhancing online reputation.

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Tool
GBP Posting
GBP Review & Reputation Management
GBP Listing Management
GBP Reporting & Analytics
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