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How to Claim Your Real-Estate Agent Profiles on Google My Business

How to Claim Your Real-Estate Agent Profiles on Google My Business

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To be successful as a real estate agent, you need to find new clients on a regular basis. Google My Business (GMB) is the perfect way to get noticed by both sellers and home buyers. But how do you use this Google feature? How does it help your business goals? Essentially, Google My Business points clients in your direction by featuring your name and services in search results. By showing up in a Google search, you become a top pick for anyone in need of real estate services. 

You do not have to be tech savvy to claim your real estate agent profile on GMB. By simply following this step-by-step guide, you can easily use and optimize your profile to your advantage. Utilize Google My Business as a powerful tool to increase your visibility to searchers, offering accurate information of your business. 

Step #1 

Visit Google.com/business and search your name. Click the ‘Start Now’ button. You may be prompted to sign in with a business email if you are not logged in already via your Google account. Use the search box and add in your business name and full address. From here, the results should show if you already have a profile to claim.

A screenshot of Google My Business' mobile interface
Search for your business name on Google My Business

Step #2

For some businesses, the details on Google may be lacking or non-existent except for the name. As you work through the claiming process, you may need to add certain details such as the full address and telephone number, along with the business category. Review each detail you add to ensure they are correct.

A screenshot of choose my business menu
Choose real estate or the closest category applicable from GMB's menu

Step #3

Once you have filled in all the details that Google requests, you are ready to verify your connection to the business. Google wants to confirm that you are the correct person to manage the business listing. When your account is verified, you can then take full advantage of the services offered via Google My Business. 

With verification, you can add your business on Google Search and Maps. Easily respond to customer reviews, upload photos, track business analytics and more.

Screenshot of GMB's verification page
Verify your business connection

Step #4

Now you are ready to take your business to the next level! With a Google My Business profile set up, you will become more visible online as a real estate agent in your area. Edit business info as needed including your location and contact information. 

Use your profile to share information with customers including any updates to your services. Once you have claimed your profile, click on the Get Started button to learn more about the full-service options of the Google My Busines profile.



Claiming Your Agents Profiles

If you are operating a real estate business, you can use Google My Business to claim agent’s profiles and connect together as a team. As a business owner, you can have a listing for the organization as well as each real estate agent. 

Your business would take on the brand of the company, for example Century 21 Real Estate. The real estate agents would have Google My Business accounts that have their name, then title. For example, John Doe, Century 21 Real Estate Agent. Setting up GMB accounts in this manner makes it easy for consumers to find your business as well as local agents connected to your company. 

Once all the accounts are set up, you have complete control over your Google My Business page. Utilize this profile as a real estate agent to bring in more traffic from both buyers and sellers!

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